Earlier quoted context omitted.
Well, it wasn't the opinion of the editors, but of business leaders; as for the general public, Google still ranks very high: https://www.thebalance.com/retail-brands-with-the-best-reput... and https://www.forbes.com/sites/karstenstrauss/2017/02/28/the-w...
2015 - #10 2014 - #14 2013 - #4 2012 - #2 2011 - #1 This looks like a collapsing reputation to me. Perhaps it hasn't fully collapsed yet, but you can see how big a hit it took recently.
But even being on the list means it hasn't collapsed.