Earlier quoted context omitted.
Whats the viable alternative to Google Search? Sure you can use Bing as a customer, but if you're a website operator you HAVE to stay on Google's good side. (not always easy to do) Or you can not base your business on the fickleness of Google's search algorithms. Ben Thompson (stratechery.com) posts one article per week publically and charged $100 a year for his newsletter. The only time he gave numbers, he has over…
"Or you can not base your business on the fickleness of Google's search algorithms." Or you can not base your business on the fickleness of your phone company's /ISP algorithms. Google is a much as 90% of referrals for many websites. Answer this: Are you sure that Google updates their search algorithm independent of revenue impact? I remember reading from FTC's investigation that Google kept changing their "independe…
Business 101 is that you're always in trouble if you depend on one supplier for the majority of your business. The second example I have is John Gruber (daringfireball.com). He never sold ads based on the number of active visitors.
He sells one RSS sponsorship at the beginning of the week and a thank you post at the end of the week. His revenue wasn't affected when he lost half his readership.