I played through the first couple of levels and was instantly hit by how much better the level design, gameplay and characters were than the usual mobile game. I happily plonked down my ten bucks. I cleared the game in a single lunch hour, but I'm not disappointed. The game design easily surpasses anything I've ever played on my phone, and there's a bucket of replayability. Pink/purple/black coins to get, speed runs…
Speaking of profit, what I find almost as fascinating as the game itself is the process and culture shift that occurred at Nintendo in order to make it a reality. For example, Satoru Iwata had previously said:
"What I believe is that Nintendo is a very unique company, because it does its business by designing and introducing people to hardware and software - by integrating them, we can be unique. And because we have hardware and software developers in the same building, they stimulate each other." [1]
Also...
"If I was to take responsibility for the company for just the next one or two years, and if I was not concerned about the long-term future of Nintendo at all, it might make sense for us to provide our important franchises for other platforms, and then we might be able to gain some short-term profit. However, I'm really responsible for the long-term future of Nintendo as well, so I would never think about providing our precious resources for other platforms at all." [2]
Iwata died in 2015, and was succeeded by Tatsumi Kimishima, who has stated:
"We want to grow smart device gaming as one of the pillars of Nintendo's revenue stream." [3]
[1] http://daringfireball.net/linked/2013/08/09/nintemdo
[2] http://www.idownloadblog.com/2013/08/10/nintendo-pres-on-mar...
[3] http://zeldauniverse.net/2016/05/09/kimishima-says-nintendo-...