But they made a badass database that relatively speaking IS very popular. So thats not failing. Thats winning.
Also maybe these people are being more honest and responsible than some startups that keep flushing millions knowing they are unlikely to ever have a positive cash flow.
Plus getting acquired by some company like Stripe, realistically, whether there was some big exit or not, is the dream of many people.
So given the reality of the startup scene to say they 'failed' is a joke.