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Startup Playbook

playbook.samaltman.com

201–210 of 243 posts

Re: Startup Playbook

#201

Earlier quoted context omitted.

I disagree strongly. We have the web because Tim Berners-Lee didn't raise an angel round, so he didn't ask 'how do I monetize' and built an amazing open system. Before him we had CompuServe and other VC backed trash. VC businesses like Twitter and Uber create centralized points of stagnation that seem great at first, but can't innovate the way open systems can. If Twitter was open we wouldn't be wondering if they'll…

> We have the web because Tim Berners-Lee didn't raise an angel round Perhaps, but how successful would TBL's creation be without the Kleiner-Perkins investment in Netscape. The paid web browser probably wouldn't have taken off and the VC funding allowed Netscape to invest in building a quality browser while not charging end users to download. VC has it's place and we shouldn't write it off entirely. But we should al…

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Re: Startup Playbook

#202

Earlier quoted context omitted.

Microconf is the best conference anywhere. Other options if you enjoy that one: Baconbiz and DCBKK (less software focused but much of the content and crowd generalizes). To the extent bootstrapped SaaS has a playbook, it is Start Small, Stay Small. I'd probably write one eventually but Starfighter is cutting into my writing bandwidth at present.

Hold the phone. You're hoping to write the bootstrapped SaaS playbook? I know it'd be wrong (and futile) of me to ask you to put off Starfighter to write it, but I'll drop my email (again) into whatever form you'd put up to get an idea of public interest in such a work.

Thanks for indication of interest; many things to get done before I can take on a new project. (Selling AR, getting Starfighter started, and delivering a conversion optimization course first off.)

Re: Startup Playbook

#204
post #142

Earlier quoted context omitted.

There's plenty of room for both models. Lifestyle businesses are awesome. 100% great. But we wouldn't have society-level upgrades like Uber, Twitter or Apple without venture capital. They just don't work any other way.

I disagree strongly. We have the web because Tim Berners-Lee didn't raise an angel round, so he didn't ask 'how do I monetize' and built an amazing open system. Before him we had CompuServe and other VC backed trash. VC businesses like Twitter and Uber create centralized points of stagnation that seem great at first, but can't innovate the way open systems can. If Twitter was open we wouldn't be wondering if they'll…

> Joy's law is the principle that "no matter who you are, most of the smartest people work for someone else,” attributed to Sun Microsystems co-founder Bill Joy.

> Joy was prompted to state this observation through his dislike of Bill Gates’ view of “Microsoft as an IQ monopolist.” He argued that, instead, “It’s better to create an ecology that gets all the world’s smartest people toiling in your garden for your goals. If you rely solely on your own employees, you’ll never solve all your customers’ needs.”

https://en.wikipedia.org/wiki/Joy%27s_law_(management)

Re: Startup Playbook

#206

Earlier quoted context omitted.

The Basecamp (née 37Signals) folks have been beating this drum for quite some time. DHH posted "Reconsider" to their blog today, actually; it's an entertaining read, if nothing else: https://signalvnoise.com/posts/3972-reconsider Here in Seattle, there's a great community of small software businesses with meaningful profits and impact. We have ties to the broader Seattle startup and technology community, without bein…

How can I find jobs for small software business like that (especially in Seattle!)? I want to work in a smaller environment that's not necessarily trying to be a "unicorn", but those seem to be the only jobs posted here on HN for "Who's hiring?". On other job boards, I mostly just see larger corporations hiring worker drones. I just want to write good software that solves interesting problems and make enough money to…

When I worked for other people I had great success by cold-calling firms that interested me and that I felt could use my skills. They didn't always have job listings but they liked my genuine interest in their products.

Re: Startup Playbook

#207

Earlier quoted context omitted.

That's my business. 2 partners (me: President and Founder, partner: CEO who I hired), 4 employees, and 2-3 at-will contractors for sporadic work. Revenue barely $1MM but growing, probably to $4-5MM in 3 years. Really love what I do and happy to be out of the BS VC silicon valley groupthink crap.

Do you mind sharing your company? I love these kind of stories.

i run one like that too (a little further along) but i'll never mention the name here. there's no point, and it's risky. the other guy probably thinks the same. our businesses survive on sales and operations, not internet name-dropping.

i know you're curious so instead of teasing i'll just say: all of these kinds businesses are basically the same: think of something people or businesses pay money for, then do that. generally the business morphs as you get better / identify new opportunities. and you can grow it very large given enough time.

Re: Startup Playbook

#208
post #36

I wish there was a similar level and quality of resources for what I think are called lifestyle businesses. By that, I mean product-based businesses with at most a few million in revenue, a 5ish person team, a solid sustainable market position, and no desire to revolutionize any unicorns. I know a lot of people attempting this and they mostly seem to be flying under the radar, or at least have nowhere near the cachet…

For smaller business, my rule is that you need to be great at one of these things and other things do not matter so much.

Do not try to do everything: like have a "great idea", "great team", "great product", "great execution", etc. Think as company as product: if you try to make everything "great" then everything will be actually "half-ass".

If you are great at two or more things: you are unicorn.

For example, if you are great at customer acquisition / SEO then you can just make something very very simple and ask people for money. No need to have "great product" at all.

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