$50/hour seems really low. It makes me think that the elves are inexperienced or that this is just a thin wrapper around Mechanical Turk or oDesk. EDIT: This was not meant to be a criticism of whoever built this, but a bit of marketing advice. As someone who might use a service like this, I would pause before using short-term contract programmers that cost $50 an hour. Consultancies bill out fresh grads at rates cons…
On the other hand, these elves are getting paid $50/hour while they do market research and get free product ideas. I'm guessing the only reason they charge is because no one would trust a free service.
Damn, I just wish I had built this first. Well done.