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It never gets saturated; "advertisers get a proportional amount of exposure based on how much they bid compared to everyone else" [ http://tjantunen.com/2009/11/26/reddit-homepage-advertising-... ]
Yeah but if you want your ad to show to more than one person, pretty soon it becomes effectively saturated.
It will go exactly as high as people are willing to pay for it.
Just want to stop by and say that I used this service back when jedberg was here talking about it (a month ago or so I think) and was really happy with it. I had some problems with their credit card processor and they (being reddit) responded to my emails withing a few minutes until we were both sure that everything was as it should be (this was impressive to me because I was spending such a small amount of money). T…
Earlier quoted context omitted.
Sure. I was more meaning that they may not be easy to monetize once they click through to your website.
Yeah, probably not good for ad-based sites, but those usually don't have high enough revenue/user to make advertising cost effective anyway. For a cool new consumer product or service that makes money directly, though, this could be great. When I tried it, the CPC was very low. Whether it's worth it depends on how good a fit the thing you want to advertise is with the audience of Reddit.
I can't imagine making a great return selling something directly on there unless you product was so cool that a regular post would have had nearly the same effect.