Headline contradicts the story, which says the button will be added to the "shopping ads that appear alongside search results", not the search results themselves. Big difference.
(I work for Google)
'Buy button' to be added to Google search results
21–30 of 43 posts
Re: 'Buy button' to be added to Google search results
#22Earlier quoted context omitted.
Actually, there is no lack of competition. Google is in big trouble and it knows. Many e-commerce companies are going mobile-first. Here in India, some are abandoning the web altogether. If native mobile apps dominate e-commerce, Google's biggest revenue stream could face its biggest challenge in many years.
Commerce has nothing to do with it. Google has no search competition.
They have buy competition though. I have read (and it seems plausible to me) that most people go directly to Amazon.com when they know what they want to buy already, and they only search Google for things to buy when they don't know.
I myself limit my online buys to Amazon because it's more convenient than setting up a new account for each individual vendor. I don't even care if I pay more at Amazon. It's safer and more convenient.
Re: 'Buy button' to be added to Google search results
#23Headline contradicts the story, which says the button will be added to the "shopping ads that appear alongside search results", not the search results themselves. Big difference. (I work for Google)
So, is it kind of like this, where Google takes some of the profit and doesn't worry about whether the goods are pirated or not, because hey, profit!
http://www.reddit.com/r/google/comments/37i2f4/someone_pirat...
Or... are you still "good" Google? Is this guy getting any help from Google yet?
Re: 'Buy button' to be added to Google search results
#24Earlier quoted context omitted.
Commerce has nothing to do with it. Google has no search competition.
They have buy competition though. I have read (and it seems plausible to me) that most people go directly to Amazon.com when they know what they want to buy already, and they only search Google for things to buy when they don't know. I myself limit my online buys to Amazon because it's more convenient than setting up a new account for each individual vendor. I don't even care if I pay more at Amazon. It's safer and m…
...and one of the reason people search Google is because searching Amazon is weirdly and totally broken.
I know Amazon is chock full of people who know what they're doing so it's always surprising that the search is so bad.
Re: 'Buy button' to be added to Google search results
#25Headline contradicts the story, which says the button will be added to the "shopping ads that appear alongside search results", not the search results themselves. Big difference. (I work for Google)
So, is it kind of like this, where Google takes some of the profit and doesn't worry about whether the goods are pirated or not, because hey, profit! http://www.reddit.com/r/google/comments/37i2f4/someone_pirat... Or... are you still "good" Google? Is this guy getting any help from Google yet?
The buy button goes to the retailers checkout and not to Google saving one click.
How is this any different that the link to the product and you than hit purchase. I fail to see the "Evil" in this.
Re: 'Buy button' to be added to Google search results
#26I struggle to think of something where I would buy it from the search result alone. Even if it is the thing I want, I'm going to price shop or at least click through for details. Then again, I am not the internet, so maybe some people will be really happy with this. I doubt I'll ever use it.
[deleted]
Re: 'Buy button' to be added to Google search results
#27Conversion is not based simply on an ad and a buy button. Consumers like to read reviews, price shop, check out images, specs, have questions answered, etc. How is a 3 line ad supposed to compress all that? By adding a buy button?!!
This will most likely go the way of google wallet
Re: 'Buy button' to be added to Google search results
#28Headline contradicts the story, which says the button will be added to the "shopping ads that appear alongside search results", not the search results themselves. Big difference. (I work for Google)
A large number of people can't tell ads from search result, so the difference isn't that big in in practice.
I am really interested in how this is going to work. Unless the buy button sends people directly to a reseller Google is going to drown in customer support. Trying to make customer understand that despite you buying this one Google, you didn't buy it from Google is going to be VERY tricky. Likewise handling returns could be a major pain.
From the business side I just hope that payments are going to be more business friendly than PayPal.
Re: 'Buy button' to be added to Google search results
#29Headline contradicts the story, which says the button will be added to the "shopping ads that appear alongside search results", not the search results themselves. Big difference. (I work for Google)
Probably part of AdWords Shopping campaigns. The products are already uploaded to Google, why not add another field for direct cart link? Google sends the click there and gets a cut based on the existing AdWords tracking.
Seem quite easy to me and all the merchants would be on board.
Re: 'Buy button' to be added to Google search results
#30I struggle to think of something where I would buy it from the search result alone. Even if it is the thing I want, I'm going to price shop or at least click through for details. Then again, I am not the internet, so maybe some people will be really happy with this. I doubt I'll ever use it.
You might believe that if the worlds largest, most sophisticated searcher of the Internet has scoured all vendors and displayed the exact item you want, and they have a buy button on the best price, that it is the best price. You'd probably be wrong, but most people are wrong about something every day. There will be clicks. Revenue will be steered.
> but most people are wrong about something every day
Speak for yourself! I am always right. :)
> There will be clicks. Revenue will be steered
All that really matters. As long as it doesn't negatively impact search, i expect i'll be able to ignore it and others will be able to use it and life will be swell.