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Google, Mighty Now, but Not Forever

nytimes.com

21–29 of 29 posts

Re: Google, Mighty Now, but Not Forever

#21
post #18

It seems perhaps the NY Times has it out for Google recently: https://news.ycombinator.com/item?id=9612129

Actually I think it's just this author. He seems to just write tech articles about "sure X seems successful now, but maybe it's about to lose everything!"

Re: Google, Mighty Now, but Not Forever

#22

The idea that advertising will survive in a world with even weak intelligence is amusing to me. The second a user has a digital representative that can collect enough data to make informed decisions and gather data on various products and has a modicum of data on what their human actually needs advertising depts will be replaced with far more service oriented equivalents that don't try to exploit things like habit fo…

You're assuming the intelligence will be independent and not owned by the advertisers.

That may happen eventually, and I'd be surprised if commodified IQ enhancement with reasoning skills wasn't available within - say - 10-15 years.

But there has to be a mainframe-like stage before then, because the first versions of the technology will be industrial (Watson++), not domestic.

Google are well placed to be big players at that stage. More speculatively, so are Amazon and Facebook.

MS are maybe half-way to thinking that far ahead. Apple don't seem to be, because they're too fixated on shiny trinkets now and not on long-term strategy. (Siri was a creditable v0.1 attempt but doesn't seem to have improved at all since release. Watch is - to be polite - not a player in this market.)

But even after that stage, how can you be sure that a commodified agent won't be acting in the interests of its creators/sellers/sponsors instead of its owner?

Re: Google, Mighty Now, but Not Forever

#23
post #18

It seems perhaps the NY Times has it out for Google recently: https://news.ycombinator.com/item?id=9612129

It's Google I/O week.

These articles are just a more verbose version of "You wouldn't believe these 10 things about Google" click-bait.

They literally released these articles the day before I/O, to ride the keyword search wave from whatever is announced.

Re: Google, Mighty Now, but Not Forever

#24
post #14

Previous NY Times articles: Ford, mighty now, but not forever. GE, mighty now, but not forever. Microsoft, mighty now, but not forever. Upcoming NY Times articles: Apple, mighty now, but not forever.

The New York Times: mighty now, but not forever.

Re: Google, Mighty Now, but Not Forever

#25

The idea that advertising will survive in a world with even weak intelligence is amusing to me. The second a user has a digital representative that can collect enough data to make informed decisions and gather data on various products and has a modicum of data on what their human actually needs advertising depts will be replaced with far more service oriented equivalents that don't try to exploit things like habit fo…

Advertising will evolve slightly -- to manipulate your AI agent's decisions, sort of like SEO today.

Re: Google, Mighty Now, but Not Forever

#26
post #16

Personally, I don't understand this obsession with making money from research. IMHO research should be primarily about exploration and discovery, never about products or money. Why can't you just invest a part of your profits for the express purpose of just doing something interesting? If along the way, that interesting idea manages to be made into a product, then sure go do that, otherwise, you just contributed some…

Because Google is a publicly traded company and has a fiduciary obligation to put its resources to use making many for its shareholders. It's apparently pretty hard to actually succeed at making a lawsuit for breach of fiduciary duty stick, but waste is one of the valid reasons for which one can bring such a suit. They can do outlandish research, but there has to at least be a glimmer of rationalization for how the thing could make them money eventually.

Re: Google, Mighty Now, but Not Forever

#27
Is it just me or is the central premise here: "Google is going to miss out on the future, because the future is advertising of the past" ? (e.g. old media style brand or "lifestyle" advertising)

Which is not to say that the end (headline) result isn't likely. No company dominates and continues to lead and grow in every market it plays in, ad infinitum. I just don't think a back to the future on display ads is going to be their undoing. Some feel there's a bubble in display and facebook ads happening right now anyway.

Re: Google, Mighty Now, but Not Forever

#28

The idea that advertising will survive in a world with even weak intelligence is amusing to me. The second a user has a digital representative that can collect enough data to make informed decisions and gather data on various products and has a modicum of data on what their human actually needs advertising depts will be replaced with far more service oriented equivalents that don't try to exploit things like habit fo…

You're assuming the intelligence will be independent and not owned by the advertisers. That may happen eventually, and I'd be surprised if commodified IQ enhancement with reasoning skills wasn't available within - say - 10-15 years. But there has to be a mainframe-like stage before then, because the first versions of the technology will be industrial (Watson++), not domestic. Google are well placed to be big players…

I would like to argue that if companies manipulate agents that people are supposed to trust deeply then they will rapidly loose customers. At an individual level I'm worried this wouldn't happen, but the massive losses the US tech sector has suffered following Snowden give me hope that we won't just roll over. At the end of the day my hope is that something akin to HIPPA (bad example I know) will be put in place to protect data that is shared/collected by a personal digital agent.

Re: Google, Mighty Now, but Not Forever

#29
post #18

It seems perhaps the NY Times has it out for Google recently: https://news.ycombinator.com/item?id=9612129

Actually I think it's just this author. He seems to just write tech articles about "sure X seems successful now, but maybe it's about to lose everything!"

On a long enough timescale, he's right every time :)
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