21–30 of 178 posts
Almost everyone had tried the product at some point, but very few were still actively using the product.
Earlier quoted context omitted.
They built something that, while wildly popular for a while, was impossible to monetize successfully. Checkins just don't represent any value to anyone (at least, not that Foursquare could get anyone to pay for). The lesson here is that you can build something amazing and still fail if you can't turn it in to a business.
was impossible to monetize successfully No excuse. If you have a timestamped record of people's interactions with physical businesses and can't find a way to monetize that, sell to one of the thousands of people who can connect those dots pretty easily. And how do you possibly convince yourself that moving into an already-saturated market like ratings is going to help?
I'm still astounded by this. They had a #&$%ing verb . That is the #&$%ing gold standard of presence. "I'm going to foursquare this." I actually heard real human beings say this. If your app name has become a verb the last thing you ever want to do is refocus . If you want to go to a ratings app like they apparently did (because... uh... that's not a saturated space or anything?...) then you make another app and leav…
Foursquare didn't agree. They didn't pivot just because it's the cool thing to do.
Get your axes and scales right people. WTF.
Earlier quoted context omitted.
"If your app name has become a verb the last thing you ever want to do is refocus." What? If you don't make money, you will go bankrupt . You can be a verb all you want, if it doesn't make money, it doesn't matter .
If your monetisation attempt kills your app, you will go bankrupt and it is a failure.
https://www.google.com/trends/explore#q=swarm%20app%2C%20fou...
Note that you should sum the two together to be fair, meaning they haven't declined much since a year ago.
As a scientist, the missing Y-axis makes one half of me laugh out in derision and the other half cry out in despair. Get your axes and scales right people. WTF.
"Numbers represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "pizza," we'd consider this 100. This doesn't convey absolute search volume."