21–24 of 24 posts
Why are we writing to please Google? Depending on your reach within social media networks (Twitter, Gplus, etc), it can be sufficient enough to just migrate entirely. Scoble's blog, for example is defunct now, and all his content has migrated to social media. See: http://scobleizer.com/?p=8494 It is not especially required that we write to please Google. All writing should be done without a bias towards search engine…
The sky is falling down!
Why are we writing to please Google? Depending on your reach within social media networks (Twitter, Gplus, etc), it can be sufficient enough to just migrate entirely. Scoble's blog, for example is defunct now, and all his content has migrated to social media. See: http://scobleizer.com/?p=8494 It is not especially required that we write to please Google. All writing should be done without a bias towards search engine…
In fact, if Twitter or Facebook suspect I'm a professional concern rather than simply an ordinary Joe, they may expect me to pay them money to promote my content, or even to make it visible.
I already have dealt with exactly that on my 'regular Joe' FB account in the past, because I had pages for my book label attached. Thankfully they seem to have realized that there was zero traffic to them and stopped, but I still sometimes worry about how much of my stuff is actually being 'curated' out of my friends' feeds.
Earlier quoted context omitted.
"CPC, RPM" acronym alert?
Pretty standard for anyone who follows anything about advertising: - CPC = Cost Per Click - RPM = Revenue Per Mille (revenue per thousand impressions) Both the C and R are sometimes used interchangeably - e.g. "RPC" and "CPM" mean roughly the same thing. It really just depends on which entity and which way the money's flowing if you think of the players in an advertising game: [advertiser] -> [advertising platforms -…