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Apple Gears Up to Challenge Tesla in Electric Cars

wsj.com

21–30 of 174 posts

Re: Apple Gears Up to Challenge Tesla in Electric Cars

#21
post #4

DMCA - the law to protect platforms - has very interesting implication of silo-ization of the tech. Any tech, like in "tech"nology civilization. Marching into the brave new world of silos, a car is an easy addition to Apple platform, while GM would need to build a platform to add to their cars.

I think you are deluding yourself, if you believe that an average person would choose their car based on the entertainment system.

Re: Apple Gears Up to Challenge Tesla in Electric Cars

#22
post #13

I would say apple has no domain expertise and they should focus on what they focus on. This is positive news for the "future" no matter how it is seen. It might very well be the largest mistake Apple has ever done and seal its demise or the smartest move and they will be a global dominant company even more so than today...

Apple has more than enough money to try 50 experiments like this.

Re: Apple Gears Up to Challenge Tesla in Electric Cars

#23
post #13

I would say apple has no domain expertise and they should focus on what they focus on. This is positive news for the "future" no matter how it is seen. It might very well be the largest mistake Apple has ever done and seal its demise or the smartest move and they will be a global dominant company even more so than today...

The only domain expertise they had on phones was the itunes phone with motorola. And then they launched the iphone.

Same goes for the ipod.

Only thing they had expertise in was computers. And with computers becoming extremely important for cars, they might just have a chance. Just as much as google, and they don't have any particular domain knowledge either (ie. they have never sold a car before).

Re: Apple Gears Up to Challenge Tesla in Electric Cars

#24
post #13

I would say apple has no domain expertise and they should focus on what they focus on. This is positive news for the "future" no matter how it is seen. It might very well be the largest mistake Apple has ever done and seal its demise or the smartest move and they will be a global dominant company even more so than today...

Of course at one point they had no domain expertise with phones...

Re: Apple Gears Up to Challenge Tesla in Electric Cars

#25
post #7

Very interesting, but what is Wall Street Journal's success rate with Apple rumors? I know it's higher than most, but that was probably due to Walt Mossberg (who has left WSJ in recent times).

The Journal is traditionally Apple's outlet of choice when they want to leak something, but they've been a little bit hit-and-miss lately. Maybe something's changed since Katie Cotton left.

Re: Apple Gears Up to Challenge Tesla in Electric Cars

#27
post #19

Could this be a form of concept car for Apple to test hardware/software on without any real intention of making their own car? Maybe it's a demonstration platform to show partners what a well integrated system could feel like. Perhaps Apple wants to make the guts of the car control/infotainment system instead of just projecting an image over the OEM system. Early reports on CarPlay from various vendors said that they…

This doesn't square with the report that says they are looking at manufacturing processes and materials. I agree with you though that this is the most likely explanation.

Re: Apple Gears Up to Challenge Tesla in Electric Cars

#28
post #14

It's probably 10 years off, but I bet it will be a self-driving one. That isn't a car anymore, but a moving computer, which makes it a natural fit for Apple.

From WSJ: "A self-driving car is not part of Apple’s current plan, one of the people familiar with the project said."

Re: Apple Gears Up to Challenge Tesla in Electric Cars

#29
post #13

I would say apple has no domain expertise and they should focus on what they focus on. This is positive news for the "future" no matter how it is seen. It might very well be the largest mistake Apple has ever done and seal its demise or the smartest move and they will be a global dominant company even more so than today...

The only domain expertise they had on phones was the itunes phone with motorola. And then they launched the iphone. Same goes for the ipod. Only thing they had expertise in was computers. And with computers becoming extremely important for cars, they might just have a chance. Just as much as google, and they don't have any particular domain knowledge either (ie. they have never sold a car before).

Computers aren't that important for cars.

I'll gladly believe that Apple will produce a car with a completely amazing user experience for its center console.

But I'll take a car with a less amazing user experience for its center console if it drives better, gets better mileage, has lower maintenance, costs tens of thousands of dollars less, and looks good on the outside. Apple has no expertise there, and it's a complicated business.

We like to sort of claim Tesla as our own, but it's not a computer company, it's a car company. Maybe Apple can create a car company ex nihilo, but that's a lot less in their wheelhouse than producing a rectangle with a touchscreen on it.

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