I am kind of disappointed in the naming of this. There's another project named Node-WebKit: https://github.com/nwjs/nw.js/tree/master It allows you to build a native app using node and webkit. Reading the name of this project got my hopes up, thinking I was going to have the option of using Firefox instead of Webkit as my rendering engine. Oh well.
You are right though, I also expected to see a similar project to NW.js but coming from Mozilla. Another shot at packaging offline web apps would have been interesting, especially since I don't know of good alternatives to NW.js.
As things stand, it's difficult to get excited about anything FirefoxOS since it has such a small number of users.