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PCH International in Talks to Buy Fab for $15M

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Re: PCH International in Talks to Buy Fab for $15M

#21

oww.. the half-stock/half-cash is the insult to injury. nastygal, modcloth (well funded ecommerce) also having tough time. good reminder that 1) ecommerce is hard and 2) vanity metrics on ecommerce is an order magnitude larger than most many entrepreneurs think: "$10 million in goods sold this year" --> not at scale "$1.5 million sold a day" --> still not at scale!

Ideeli has also pivoted from designer to more low-cost goods.

Re: PCH International in Talks to Buy Fab for $15M

#22

oww.. the half-stock/half-cash is the insult to injury. nastygal, modcloth (well funded ecommerce) also having tough time. good reminder that 1) ecommerce is hard and 2) vanity metrics on ecommerce is an order magnitude larger than most many entrepreneurs think: "$10 million in goods sold this year" --> not at scale "$1.5 million sold a day" --> still not at scale!

Nastygal is not having a tough time if you solely read Sophia Amoruso twitter's feed:

https://twitter.com/sophia_amoruso

I think there's a big problem when CEO's become more concerned about their personal brand than the company's brand. And in the case of Sophia, I posit that she has done so. Her book and her attendance at conferences seem to be her major focus these days.

Re: PCH International in Talks to Buy Fab for $15M

#23

At first glance, it may seem like a startup that raised >$300m is selling itself for $15m but that's not the case at all. Earlier this year, Fab effectively pivoted from selling stuff designed and manufactured by other companies to designing, selling and manufacturing - and the other those words are in is significant - their own products (i.e. vertical-integration)[1]. That pivot was given a new brand (Hem.com) and i…

Yes, I'm sure the deal was structured so that Andreesen Horowitz and other late stage investors won't have to take an immediate 99% loss on their Fab investment.

Re: PCH International in Talks to Buy Fab for $15M

#24

A bit bittersweet for me. I had a failed startup a year ago where we were trying to connect consumers with local woodworkers and metalworkers. At the time, we attributed our lack of success to Fab and their ability to convince consumers to focus on discounts. We had a ton of other reasons for failing but ecommerce, especially for higher ticket items is extremely difficult and definitely sucks that they didn't make it…

I'm sure Jason will be just fine. http://www.geekwire.com/2012/lessons-learned-jobster-jason-g...

Not so much worried about him - more the rest of the team but hopefully they learned a ton during the experience.
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