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Netflix takes up 9.5% of upstream traffic on the North American Internet

arstechnica.com

21–30 of 58 posts

Re: Netflix takes up 9.5% of upstream traffic on the North American Internet

#21
The article lists the reason for the increase but stops short of putting 2+2 together.

The #1 source of upstream traffic - Bittorrent - has significantly decreased their peak-hour upstream (shifting it to other hours) as described in the article. This rather obviously means that you can go from 7.7% to 9.5% share without any significant changes to Netflix as such, simply because the total peak-hour upstream rate is now slightly lower.

Re: Netflix takes up 9.5% of upstream traffic on the North American Internet

#22
post #5
post #3

Earlier quoted context omitted.

no, it just means that you don't have to upload a whole lot of stuff to become 10% of upstream traffic.

It just seems weird that YouTube is further down that list, yet YouTube is a video hosting service.

Youtube has far shorter videos (5-15 minutes on average), defaults to 480p or less most of the time and the visitor session length is much less than the average Netflix stream.

Netflix is doing 720p / 1080p defaults on most players, 1 hour to who-knows-how-long non-stop sessions (I personally have binge-watched like half a season of TV shows in one sitting occasionally) and gets daily recurring traffic from multiple members per household.

Re: Netflix takes up 9.5% of upstream traffic on the North American Internet

#23
post #2

So if Netflix makes up 9.48% of upstream and 32.39% of downstream, that means for each 10 packets sent, 3 ACK packets are sent back (I know those figures don't represent raw traffic). Does that seem a little odd? I'm not asking as a basis for some conspiracy, I'm more so wondering what that implies for data services I'm working on.

Your math would be meaningful if the total upstream volume would be the same as downstream volume, which is very much not the case. The percentages mostly depend on how much upstream traffic is (or isn't) generated by other sources.

Re: Netflix takes up 9.5% of upstream traffic on the North American Internet

#24
post #8

Anyone know what the equivalent upstream/downstream stats would be for all of cable/traditional tv companies? Most of these articles show how large Netflix is now - I'm curious how large they'll get.

"Traditional" cable, even digital cable, is broadcast, not streamed.

There are no acks to be sent, a consumer endpoint just tunes to a channel and reads transport stream [1] video off the wire.

[1] http://en.wikipedia.org/wiki/MPEG_transport_stream

Re: Netflix takes up 9.5% of upstream traffic on the North American Internet

#25
post #2

So if Netflix makes up 9.48% of upstream and 32.39% of downstream, that means for each 10 packets sent, 3 ACK packets are sent back (I know those figures don't represent raw traffic). Does that seem a little odd? I'm not asking as a basis for some conspiracy, I'm more so wondering what that implies for data services I'm working on.

Your math would be meaningful if the total upstream volume would be the same as downstream volume, which is very much not the case. The percentages mostly depend on how much upstream traffic is (or isn't) generated by other sources.

True, and I noted that, but it does represent a ratio which can be used to compare against other sites on that list, like YouTube.

Re: Netflix takes up 9.5% of upstream traffic on the North American Internet

#26
post #6

From the article: the newest report has Netflix at 9.48 percent of upstream and 34.89 percent of downstream [...] The average Internet subscribing household in North America uploaded 7.6GB of data per month in Sandvine's report in the first half of this year, increasing to 8.5GB in the latest report, a boost of 11.8 percent. The average household's monthly downloads increased from 43.8GB to 48.9GB, a boost of 11.6 pe…

I'm sure you are aware of this, but the average here seems missleading. The median household has never Torrented anything, therefore I think that the median would be more representative of the average user's habits.

Re: Netflix takes up 9.5% of upstream traffic on the North American Internet

#27
post #24
post #8

Anyone know what the equivalent upstream/downstream stats would be for all of cable/traditional tv companies? Most of these articles show how large Netflix is now - I'm curious how large they'll get.

"Traditional" cable, even digital cable, is broadcast, not streamed. There are no acks to be sent, a consumer endpoint just tunes to a channel and reads transport stream [1] video off the wire. [1] http://en.wikipedia.org/wiki/MPEG_transport_stream

With switched video [1], there is some upstream, as the set-top box requests a channel, and may need to send some sort of heartbeat. For video on demand, there's some amount of upstream for program selection and control as well. But that should be extremely low bandwidth, just control information, not acks for content (although, sending quality feedback to the headend could be very useful to solve delivery issues before customers notice)

[1] http://en.wikipedia.org/wiki/Switched_video

Re: Netflix takes up 9.5% of upstream traffic on the North American Internet

#28
post #13

What this says to me is that people really love content with no ads and are willing to pay for it.

Netflix really hits a sweet spot pricing-wise too.

I dread the time when they become cable-ified and start adding different tiers (but it would make good economic sense).

I've been told Cable TV didn't have ads at the beginning.

Re: Netflix takes up 9.5% of upstream traffic on the North American Internet

#29
post #26
post #6

From the article: the newest report has Netflix at 9.48 percent of upstream and 34.89 percent of downstream [...] The average Internet subscribing household in North America uploaded 7.6GB of data per month in Sandvine's report in the first half of this year, increasing to 8.5GB in the latest report, a boost of 11.8 percent. The average household's monthly downloads increased from 43.8GB to 48.9GB, a boost of 11.6 pe…

I'm sure you are aware of this, but the average here seems missleading. The median household has never Torrented anything, therefore I think that the median would be more representative of the average user's habits.

yeah but by averaging the upload and averaging the download and just finding the ratio of the two he's not really substantially affecting his argument vs. using the median, right?

Re: Netflix takes up 9.5% of upstream traffic on the North American Internet

#30
post #9

Why does Netflix use TCP for streaming instead of UDP? A few missing packets isn't going to meaningfully impact a video stream.

In addition to the fact that even a single missing packet is actually a "big deal" for compressed video streams, the assumption that the number of missing packets would be "only a few" is erroneous. I've seen situations where packetloss was as high as 60%, and you wouldn't want your video stream to turn to garbage or have your service and app spending all their efforts dealing with that rather than letting equipment just do its job.
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