- I sign up to donate at least a dollar a day.
- There is a growing list of non-profits supported.
- I get emails with newly added ones.
- For each non-profit I get to choose to either:
a) add a full additional dollar a day for that organization
or
b) add the new organization to a list of organizations that split my daily existing donation amount.
or
c) skip it.
I dislike this implementation for a number of reasons.
* From the non-profits perspective, re-occuring and emotionally invested donations are much more valuable than a one off big shot of money.
* From my perspective I will never donate to an unknown entity regardless of filtering criteria. I have limited resources and believe I can have the impact I want to have by chosen where to use those resources.
* If this system catches on I imagine it will result in many a controversy, which may just be the price dollaraday.co is willing to pay, but it sure seems like an unnecessary distraction.