How does this compares to products like Bento (RIP) and Filemaker?
1) Airtable is seamlessly realtime and instantly shareable with collaborators (which we believe is highly important for most use cases).
All those other products required desktop software installation, and sharing a DB with multiple users required involved setting up a networked shared drive with a file that was concurrently accessed by multiple users.
2) Airtable supports a full fledged mobile, simple-to-use interface. Mobile access is increasingly important, and none of those products provided a mobile interface (with the exception of Bento). Our mobile app instantly syncs all your changes with the web interface, or other shared collaborators.
3) Airtable supports the speed of data entry of a grid based interface on the web, while maintaining database structure (typed columns, 1 row = 1 record) which means we can alternately display records as cards (on mobile) or in the future, points on a map, events on a calendar, etc. Many of the other products forced you to use a form-based interface for record creation/editing, rather than allowing grid-based editing.
4) More modern paradigm. We support features like @mentions, row comments, direct file uploads from dropbox/box/google drive, etc, that add a useful collaboration layer on top of just the raw data.