http://blog.pagefair.com/wp-content/uploads/2014/07/chart_1....
I like that this chart "predicts" that more than 100% of users will have block ads in about 2017.
Correlation behind adblock growth surge and AdSense revenue doldrums
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Re: Correlation behind adblock growth surge and AdSense revenue doldrums
#22Ironically enough, this link was blocked by Privoxy.
Re: Correlation behind adblock growth surge and AdSense revenue doldrums
#23I predicted a showdown between users and advertisers back around 2010, and every year since, I've been surprised it hasn't happened yet. Malicious advertising is probably the biggest driver of AdBlock Plus growth. Anecdotally, we just had another customer get hit by a remote computer service scam because she searched for something like "canon ink technical support", and an ad was listed at the top with an 800 number…
You act like this is new (magazines, for example, have long been more ads than content). We only which TV on demand, so we see very few ads (Hulu Plus, only) but the prevalence of ham fisted product placement is staggering (I remember when Burn Notice suddenly went from 70s muscle car to Hyundai).
But advertising itself has always been at least partially evil, which makes Google's slogan combined with its utter reliance on advertising revenue a problem.
Re: Correlation behind adblock growth surge and AdSense revenue doldrums
#24I predicted a showdown between users and advertisers back around 2010, and every year since, I've been surprised it hasn't happened yet. Malicious advertising is probably the biggest driver of AdBlock Plus growth. Anecdotally, we just had another customer get hit by a remote computer service scam because she searched for something like "canon ink technical support", and an ad was listed at the top with an 800 number…
This this this. There are some huge players in the online advertising world who are supposed pillars of innovation and sustainability, but they have really failed at keeping sketchy, scammy, or downright malicious advertisers away. Inaction here will kill their industry.
Google ads look like results and link to sites with malicious software downloads. iOS apps are full of "you have one unread message!" misinformation banners. These are the 'reputable' players, of course grandma also plays bridge online while little Johnny searches for boobs on the family laptop. What do their ads link to?
In this world the solution is just block freaking everything.
Re: Correlation behind adblock growth surge and AdSense revenue doldrums
#25http://blog.pagefair.com/wp-content/uploads/2014/07/chart_1.... I like that this chart "predicts" that more than 100% of users will have block ads in about 2017.
It's crazy isn't it. Google aren't exactly going to to take this lying down. Advertising has evolved for centuries.
Re: Correlation behind adblock growth surge and AdSense revenue doldrums
#26Nothing's opening for me :(
Re: Correlation behind adblock growth surge and AdSense revenue doldrums
#27Doesn't Adblock Plus permit google ads by default hence the need for Adblock Edge https://addons.mozilla.org/en-US/firefox/addon/adblock-edge/
Re: Correlation behind adblock growth surge and AdSense revenue doldrums
#28In your graph captioned "Observed Desktop Adblocking Rate vs Predicted Rate", where does the curve for predicted rate come from? It's not explained in the text. You do not show how much of the decline in ad revenue is caused by adoption of adblock, or even whether the amount of decline attributable to adblock is significant or measurable. You merely point out that revenue has declined and that adblock adoption has in…
It looks like a typical case of idiotic extrapolation to me. http://xkcd.com/605/
Re: Correlation behind adblock growth surge and AdSense revenue doldrums
#29Google needs to start cleaning up their ad inventory NOW or they're going to lose the whole business to adblocking. If you'd like to see how toxic Google ads are simply do a google search for 'skype' on a fresh Windows machine without Adblock enabled. Now look at the ads-what are they for? Virus laden websites/fake installers. This is for a major keyword-why is Google allowing their ad pool to be poisoned by such bad…
Not to mention search toolbar (bundled with downloaded software) vendors who buy ads on Google in order to ... show ads from Google:
Re: Correlation behind adblock growth surge and AdSense revenue doldrums
#30Doesn't Adblock Plus permit google ads by default hence the need for Adblock Edge https://addons.mozilla.org/en-US/firefox/addon/adblock-edge/
Yes-which is a shame. I think that Google has violated the acceptable ad policy and should be removed. Here's an article from when the change was made to Adblock Plus http://gizmodo.com/google-supposedly-paid-off-adblock-plus-t...