Earlier quoted context omitted.
The main product isn't the board -- CC3000+STM32 -- but rather the glorious and inscrutable cloud service that goes with it. The board designs are even being given away for free, it's OSHW.
Their cloud software is also open sourced, and based on IEFT CoAp[1]. I see this being useful for a newbie maker, but for product shipping in any volume you'd integrate the CC3K directly ($11 vs $39) and you'd host the cloud server yourself, or pay them a nominal fee. I am not seeing a cloud "operating system". Maybe I'm missing something?? But most of the magic is the cloud app that each device maker writes that doe…
and, uh, cough I just joined Spark as well...