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Confessions of a startup: all our numbers, insights, everything

lookback.io

21–30 of 33 posts

Re: Confessions of a startup: all our numbers, insights, everything

#21

I cringe at the money spent on lawyers and the PR firm, but bravo on the the transparency.

Indeed. As if one needed more proof that the TechCrunch PR industry loop is rotten to the core:

During the three months [the $15,000 per month PR firm] were working with us, their most important achievement was a piece of news that generated lots of traffic, leads and job applications, namely this TechCrunch post. It ended up being a very positive article filled with product images of Lookback. One could argue we could've achieved that post ourselves but I'm not so convinced. We had submitted news tips to multiple sites previously but to no avail.

Re: Confessions of a startup: all our numbers, insights, everything

#22
Jonatan, I may be superficially misjudging from your team photo on Sqwiggle [1], but as a company seeking to "collect, understand and share" user experiences from apps for all kinds of demographics all over the world, perhaps looking forward you might want to strive towards increasing diversity in your team.

You already have a work flexibility ethos to build upon, so it will be easier for you to make the adjustments and compromises needed. Besides, your company is still young so the changes in culture and early hires you do now will have a lasting impact.

[1] https://lookback-public.s3.amazonaws.com/blog/team-lookback-...

Re: Confessions of a startup: all our numbers, insights, everything

#24
post #22

Jonatan, I may be superficially misjudging from your team photo on Sqwiggle [1], but as a company seeking to "collect, understand and share" user experiences from apps for all kinds of demographics all over the world, perhaps looking forward you might want to strive towards increasing diversity in your team. You already have a work flexibility ethos to build upon, so it will be easier for you to make the adjustments…

[deleted]

Re: Confessions of a startup: all our numbers, insights, everything

#27
post #22

Jonatan, I may be superficially misjudging from your team photo on Sqwiggle [1], but as a company seeking to "collect, understand and share" user experiences from apps for all kinds of demographics all over the world, perhaps looking forward you might want to strive towards increasing diversity in your team. You already have a work flexibility ethos to build upon, so it will be easier for you to make the adjustments…

Is it relevant that this company is based in Sweden?

Re: Confessions of a startup: all our numbers, insights, everything

#28
post #21

I cringe at the money spent on lawyers and the PR firm, but bravo on the the transparency.

Indeed. As if one needed more proof that the TechCrunch PR industry loop is rotten to the core: During the three months [the $15,000 per month PR firm] were working with us, their most important achievement was a piece of news that generated lots of traffic, leads and job applications, namely this TechCrunch post. It ended up being a very positive article filled with product images of Lookback. One could argue we cou…

Seems like the PR firms are the ones selling shovels in this gold rush.

Re: Confessions of a startup: all our numbers, insights, everything

#29

I cringe at the money spent on lawyers and the PR firm, but bravo on the the transparency.

agreed. With a seed investment, why not just use standard convertible note docs or the YC Safe notes? Did the lawyers really help?

Re: Confessions of a startup: all our numbers, insights, everything

#30
post #22

Jonatan, I may be superficially misjudging from your team photo on Sqwiggle [1], but as a company seeking to "collect, understand and share" user experiences from apps for all kinds of demographics all over the world, perhaps looking forward you might want to strive towards increasing diversity in your team. You already have a work flexibility ethos to build upon, so it will be easier for you to make the adjustments…

Good point, and you're right. Will consider it indeed! Thanks.
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