I find it more interesting that they are growing this lettuce in a completely artificial environment at scale. One step toward a closed loop habitat but at a potentially larger scale than simple aquaponics installations. I'm still waiting for a 'high rise' farm, basically a multi-story hydroponics installation which can produce more food per surface acre than an existing farm can. If you can master the pollination cy…
Ironically, if you mastered indoor multi-story growing and it became the norm, you would almost certainly create a new marketing label for food that was grown in one layer outdoors. Similar to how we currently have a marketing label for "organic" food.