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Apple set to get Beats in $3.2B deal

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21–30 of 79 posts

Re: Apple set to get Beats in $3.2B deal

#21

Beats headphones are crap, sure. And their streaming service isn't as mature as Spotify. But three billion dollars isn't about headphones or online music streaming or Dr Dre's drunken celebration. It's about growth. Apple has a chokehold on the iPod market. They've rocked the market with the iPod, iPhone, iPad and those products will be cash cows for a long time. But where is their next growth going to come from? A w…

It's interesting that Dre didn't create his music (*sampled), didn't write his lyrics and didn't come up with the idea for the headphones yet is celebrated as a genius. It was Monster's idea and then Jimmy Iovine propelled it to where it went. Dre is a quiet, private person, who rarely tours or produces new music. The idea that he is a billionaire now from putting his name on exorbitantly expensive headphones and mar…

>Dre didn't create his music (*sampled)

This is a highly ignorant statement.

Sampling recorded music is in fact a very musical process, from the first 20th-century musique concrete experiments to the more modern intricate, multilayered compositions of artists like The Beastie Boys, DJ Shadow, Public Enemy, etc.

Musicians always take inspiration from other music. Build a song around a chunky 'AC/DC-style' riff. Channel Quincy Jones in the drum sound. Sampling was very important in the democratization of music production because it allowed artists without access to a studio and a host of instruments to work from a baseline of recorded sound. It quickly developed into an artform unto itself.

Yes, there was and still is a contingent of artists who sample lazily and with disregard for the original music, but Dr. Dre's productions--especially his early stuff--are full of musical reverence, high-quality engineering, and even improvements over the source material. Not to mention that after the NWA days he was increasingly bringing in session musicians to replay and reinterpret source material rather than actually sampling it digitally.

edit - And to expand a bit more on the last sentence, that is exactly what music producers do. It's only in recent years that the end-to-end musician, producer, recording engineer, mixing engineer, and mastering engineer has come into fruition. And that democratization of the recording process largely stems from technological advances like digital sampling.

Re: Apple set to get Beats in $3.2B deal

#22

What Beats has in its corner, that Spotify doesn't, is a favorable relationship with the music industry, particularly the artists themselves. I've never used Beats streaming service but I was aware of it because of musicians like Trent Reznor plugging for it before it even came to market. Apparently they make deals where the artists get paid substantially more than Spotify. Beats is in a unique position to get music…

Doesn't apple itself have a great relationship with the music industry and a huge foothold in the consumers mind? Apple seems more than capable to build their own streaming service if they wanted to

Re: Apple set to get Beats in $3.2B deal

#23

Beats headphones are crap, sure. And their streaming service isn't as mature as Spotify. But three billion dollars isn't about headphones or online music streaming or Dr Dre's drunken celebration. It's about growth. Apple has a chokehold on the iPod market. They've rocked the market with the iPod, iPhone, iPad and those products will be cash cows for a long time. But where is their next growth going to come from? A w…

I'd hardly describe it as genius. Apple saw an opportunity: a headphone maker with such a strong brand they can demand a 100-200% markup on their products and still maintain strong sales. Apple is also in exactly that same market, deciding to pickup Beats isn't genius it's obvious.

Re: Apple set to get Beats in $3.2B deal

#24
If the deal closes, any guess on what happens to Beats Music?

Doesn't seem to be room for that and iTunes radio (and iTunes itself) as separate brands.

I think it will based on, eg, the Dr Dre video where he's bragging about it -- makes me think the deal is already done.

Re: Apple set to get Beats in $3.2B deal

#25
post #4

Beats headphones are crap, sure. And their streaming service isn't as mature as Spotify. But three billion dollars isn't about headphones or online music streaming or Dr Dre's drunken celebration. It's about growth. Apple has a chokehold on the iPod market. They've rocked the market with the iPod, iPhone, iPad and those products will be cash cows for a long time. But where is their next growth going to come from? A w…

> They sell expensive products. They care about design. They represent a way of living. They're Apple in another market. Except they don't care about quality, which is one of Apple's strongest selling points.

Perception of quality is one of Apple's strongest selling points.

Re: Apple set to get Beats in $3.2B deal

#26

Beats headphones are crap, sure. And their streaming service isn't as mature as Spotify. But three billion dollars isn't about headphones or online music streaming or Dr Dre's drunken celebration. It's about growth. Apple has a chokehold on the iPod market. They've rocked the market with the iPod, iPhone, iPad and those products will be cash cows for a long time. But where is their next growth going to come from? A w…

It's interesting that Dre didn't create his music (*sampled), didn't write his lyrics and didn't come up with the idea for the headphones yet is celebrated as a genius. It was Monster's idea and then Jimmy Iovine propelled it to where it went. Dre is a quiet, private person, who rarely tours or produces new music. The idea that he is a billionaire now from putting his name on exorbitantly expensive headphones and mar…

Sampling is an art in it's own right.

Dre is a very talented producer with a long history of success: producing tons of music, bringing gangsta rap to the mainstream, pioneering the gfunk sound, pioneering the business model which have made hip hop labels so damn profitable, assembling super groups of studio musicians to consistently produce very popular music, finding and marketing brand new artists that have skyrocketed on the charts over and over again (eminem?), and more. Dre is an artist, but he's way more than that.

read something: http://en.wikipedia.org/wiki/Dr_dre

Re: Apple set to get Beats in $3.2B deal

#27

Beats headphones are crap, sure. And their streaming service isn't as mature as Spotify. But three billion dollars isn't about headphones or online music streaming or Dr Dre's drunken celebration. It's about growth. Apple has a chokehold on the iPod market. They've rocked the market with the iPod, iPhone, iPad and those products will be cash cows for a long time. But where is their next growth going to come from? A w…

I was given a pair of Beats Studios almost two years ago, so maybe that makes it easier to say this but, speaking as a non-audiophile, they're... good? I read a lot about how terrible they are, but in my experience, they're comfortable, their noise cancellation is great at work, and I have never noticed degraded audio quality (once again, as a non-audiophile). Could someone point me to a defacto better pair of headph…

http://www.amazon.com/Sennheiser-HD-280-Pro-Headphones/dp/B0...

Currently $86.00

Had these for about a year and love them. Noise cancellation is good enough that I end up getting startled by people walking up behind me that have to tap me on the shoulder to get my attention (that could be good or bad depending on your preference).

Re: Apple set to get Beats in $3.2B deal

#28

Beats headphones are crap, sure. And their streaming service isn't as mature as Spotify. But three billion dollars isn't about headphones or online music streaming or Dr Dre's drunken celebration. It's about growth. Apple has a chokehold on the iPod market. They've rocked the market with the iPod, iPhone, iPad and those products will be cash cows for a long time. But where is their next growth going to come from? A w…

I was given a pair of Beats Studios almost two years ago, so maybe that makes it easier to say this but, speaking as a non-audiophile, they're... good? I read a lot about how terrible they are, but in my experience, they're comfortable, their noise cancellation is great at work, and I have never noticed degraded audio quality (once again, as a non-audiophile). Could someone point me to a defacto better pair of headph…

[deleted]

Re: Apple set to get Beats in $3.2B deal

#29

Beats headphones are crap, sure. And their streaming service isn't as mature as Spotify. But three billion dollars isn't about headphones or online music streaming or Dr Dre's drunken celebration. It's about growth. Apple has a chokehold on the iPod market. They've rocked the market with the iPod, iPhone, iPad and those products will be cash cows for a long time. But where is their next growth going to come from? A w…

So you are arguing that this is larger hardware growth play here... and it is all about race?

Re: Apple set to get Beats in $3.2B deal

#30

Earlier quoted context omitted.

I was given a pair of Beats Studios almost two years ago, so maybe that makes it easier to say this but, speaking as a non-audiophile, they're... good? I read a lot about how terrible they are, but in my experience, they're comfortable, their noise cancellation is great at work, and I have never noticed degraded audio quality (once again, as a non-audiophile). Could someone point me to a defacto better pair of headph…

From a durability perspective, I've had my $50 Sony headphones for 3 years while my friend had $200 Beats for 6 months before the whole unit disintegrated.

That's not very useful data, especially without knowing how you both treated your headphones.
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