> There is a reason they have always been front and center in all web browsers. Just because a design idiom had prevailed doesn't mean that it's correct or even good. People generally don't care about the url, they care about the site. This is like the browser saying "Starbucks" rather than "Starbucks, 3-1202 21st E, Falseville BC".
>This is like the browser saying "Starbucks" rather than "Starbucks, 3-1202 21st E, Falseville BC". Is it? What if "Starbucks" were your bank? What if you knew that apart from your bank there's non-bank entities mimicking your bank's looks in an effort to get your personal information? Would location still be irrelevant?
They mimick the look of the bank and pick a domain like your.bankofamerica.getreadygo.com