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Nissan's ‘Self-Cleaning’ Car Prototype [video]

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Re: Nissan's ‘Self-Cleaning’ Car Prototype [video]

#22

RIP car washes! Wow and that self cleaning paint action, I just had to see it. At this point I just think a ban on wired.com is called for on HN. Whatever nice discussions we've had from wired is probably not offset by the constant shit from this domain. I know I've sung this tune before.

I'm tempted to agree, bu maybe your "tune" would be more persuasive if it weren't coming from a throwaway account?

Re: Nissan's ‘Self-Cleaning’ Car Prototype [video]

#23
post #6
post #3

I like it a lot - but I don't think it'll ever make car washes completely obsolete. There are quite a few places that can still get dirty, e.g. tires, rims, wheel arches, lights, grilles, windshield wipers, mirrors, and ofcourse not to forget the big elephant in the room; the interior. If this really catches on and becomes commonplace in most cars, I think this in the end will complement the car wash industry just fi…

The hydrophobic/oleophobic coating bay could be another option at the car wash. That's a great idea.

Unfortunately it's pretty cloudy even when you apply it right. If not for that, it would be great for windshields and helmet visors etc.

Re: Nissan's ‘Self-Cleaning’ Car Prototype [video]

#25

RIP car washes! Wow and that self cleaning paint action, I just had to see it. At this point I just think a ban on wired.com is called for on HN. Whatever nice discussions we've had from wired is probably not offset by the constant shit from this domain. I know I've sung this tune before.

I'm tempted to agree, bu maybe your "tune" would be more persuasive if it weren't coming from a throwaway account?

It's not a throwaway account, per se. It's an anonymous account.

Re: Nissan's ‘Self-Cleaning’ Car Prototype [video]

#27
post #16

I see this as an interesting business lesson for startups, but even more general. First, what a great marketing angle, a self-cleaning car, how cool is that! I imagine 6 o'clock news stations across the country showing clips from this video tonight. Second, what a great up-sell opportunity. Now every oil change service done by Nissan can include a new $50 charge (or whatever the market will bear) for re-applying the…

The cost of reapplying would be pretty high. Look at the amount of masking-off and prep work they do. You go in for an oil change and tire rotation which would normally take an hour but instead have to pick your car up the next day because it has to dry.

I get a free car wash with each service of my car. That takes long enough.

Re: Nissan's ‘Self-Cleaning’ Car Prototype [video]

#28
post #16

I see this as an interesting business lesson for startups, but even more general. First, what a great marketing angle, a self-cleaning car, how cool is that! I imagine 6 o'clock news stations across the country showing clips from this video tonight. Second, what a great up-sell opportunity. Now every oil change service done by Nissan can include a new $50 charge (or whatever the market will bear) for re-applying the…

On the rainy days the Nissan cars would look much prettier among all these dirty cars.

I guess in such a case the whole brand would benefit. Every single car would be like an advertisement with all the spotlights on them.

Re: Nissan's ‘Self-Cleaning’ Car Prototype [video]

#29
post #16

I see this as an interesting business lesson for startups, but even more general. First, what a great marketing angle, a self-cleaning car, how cool is that! I imagine 6 o'clock news stations across the country showing clips from this video tonight. Second, what a great up-sell opportunity. Now every oil change service done by Nissan can include a new $50 charge (or whatever the market will bear) for re-applying the…

Even better, they didn't actually develop anything.

Ultra Ever Dry (http://dry.technology/index.html) has been around for a while now. It is pretty remarkable.

The only downside is that it needs to be reapplied (and it cannot be used on windows). It wears off at a rate depending on how much abuse it takes - anything rubbing on it will hasten its decline.

EDIT: To dvcc's point below, this sounds very negative.

It is actually positive - earned media, essentially for free. Amazing job by Nissan marketers.

Re: Nissan's ‘Self-Cleaning’ Car Prototype [video]

#30
post #29
post #16

I see this as an interesting business lesson for startups, but even more general. First, what a great marketing angle, a self-cleaning car, how cool is that! I imagine 6 o'clock news stations across the country showing clips from this video tonight. Second, what a great up-sell opportunity. Now every oil change service done by Nissan can include a new $50 charge (or whatever the market will bear) for re-applying the…

Even better, they didn't actually develop anything. Ultra Ever Dry ( http://dry.technology/index.html ) has been around for a while now. It is pretty remarkable. The only downside is that it needs to be reapplied (and it cannot be used on windows). It wears off at a rate depending on how much abuse it takes - anything rubbing on it will hasten its decline. EDIT: To dvcc's point below, this sounds very negative. It is…

On the latter point, so its not exactly great for a car. A good idea for an advertisement, but not such a practical one.
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