An experiment in iAd • Hacker News Board

Re: An experiment in iAd

#21

Post by lloyddobbler » Fri, Apr 18, 2014, 4:45 PM UTC

jonknee wrote: post #11

faizanaziz wrote: post #7

Earlier quoted context omitted.

It used to be much worse. Read this http://rayvinly.com/iad-workbench-campaign-performance-analy... Compared to other mobile Ad networks is this bad? Remember this is not taps, this is actual downloads...

Yes, compared to other mobile ad networks this is bad. People aren't rocketing up the install lists by having their $10 a day budgets not being filled. > We chose to run the ads on apps from the following categories: Photo & Video, Social Networking, Entertainment, Games, Food & Drink and Utilities. Those are some of the very largest targets you can have. Apple was unable to provide enough impressions to meet $10 a d…

Quick clarification - at the target CPC or CPA they specified, Apple was unable to deliver enough impressions to meet $10 per day.

(Their average CPC was $.01, and their desired CPA was $.40).

Agreed that $10 a day is not enough to keep their app rocketing up the install lists. However, like any PPC or CPA advertising, iAd is a bidding system - and priority of impressions will go towards those that bid more. Your assertion would be like having a Google AdWords bid of $.01 for a high-performing keyword, and because you aren't featured on page 1 of the SERPs & only get a few impressions, concluding that Google doesn't have the audience to support your budget.

Re: An experiment in iAd

#22

Post by emdowling » Fri, Apr 18, 2014, 7:35 PM UTC

neals wrote: post #4

They used to ask a million dollar minimum spending? That's insane, right?

Actually talking about two very different products here. iAd banner ads, what the OP is talking about, are cheap and accessible.

The large minimum spends still apply to rich media iAds. Despite iAd Producer being readily available, the ads you create in it can only be used as creative for rich media campaigns. That requires a relationship with an iAd account manager and a minimum spend of $100,000 per campaign per region (as of last week).

Re: An experiment in iAd

#23

Post by jonknee » Sun, Apr 20, 2014, 1:42 AM UTC

coldtea wrote: post #15

jonknee wrote: post #14

Earlier quoted context omitted.

Except that didn't happen and they had no ads to run on their highly touted network. If you want to jump start the service with a few big fish you sign deals with a few big fish. You need to have ads to fill inventory or there will be no inventory to sell.

> Except that didn't happen and they had no ads to run on their highly touted network. Nope, it did happen. When they started it they had quite nice rooster of collaborating companies, and quite good conversion rates. At some point, they had 15% of the mobile ad market. Plus, they didn't just go from 1M to $50 because nobody came to them at $1M. That was the inital price back in 2010, and just for the launch. Afterwa…

> Plus, they didn't just go from 1M to $50 because nobody came to them at $1M. That was the inital price back in 2010, and just for the launch. Afterwars it was a gradual progress of opening the service and letting more advertisers in (went to $500,000, then to $100,000 etc)

Sounds like a roaring success!

Re: An experiment in iAd

#24

Post by coldtea » Tue, Apr 22, 2014, 10:01 AM UTC

jonknee wrote: post #23

coldtea wrote: post #15

Earlier quoted context omitted.

> Except that didn't happen and they had no ads to run on their highly touted network. Nope, it did happen. When they started it they had quite nice rooster of collaborating companies, and quite good conversion rates. At some point, they had 15% of the mobile ad market. Plus, they didn't just go from 1M to $50 because nobody came to them at $1M. That was the inital price back in 2010, and just for the launch. Afterwa…

> Plus, they didn't just go from 1M to $50 because nobody came to them at $1M. That was the inital price back in 2010, and just for the launch. Afterwars it was a gradual progress of opening the service and letting more advertisers in (went to $500,000, then to $100,000 etc) Sounds like a roaring success!

>Sounds like a roaring success!

Or a gradual rollout.

Why assume their intention was to only catter to $1M customers and leave all the long tail untapped?