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Cognitive Lode – Brain gems for decision-makers

coglode.com

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Re: Cognitive Lode – Brain gems for decision-makers

#21

Earlier quoted context omitted.

Thanks for the feedback! It would be great if you could post this on http://coglode.com/gems/hedonic-adaptation to spark some conversation.

I didn't realize that each item in your list linked to another page with more elaboration until I saw your previous comment.

Ah updated now with a little cheeky arrow. Hope that helps! Check it out: http://coglode.com

Re: Cognitive Lode – Brain gems for decision-makers

#23

Round Price Preference Yes, please, let's stop the 99.99 crap. And with sales tax the point is moot Even better, let's not have more than 3 significant digits on prices (ok, maybe 4 or 5 for high value items)

(Hello from Israel) it's a new law around here that forces marketers to publish prices as a multiplier of 0.05

Re: Cognitive Lode – Brain gems for decision-makers

#24
post #23

Round Price Preference Yes, please, let's stop the 99.99 crap. And with sales tax the point is moot Even better, let's not have more than 3 significant digits on prices (ok, maybe 4 or 5 for high value items)

(Hello from Israel) it's a new law around here that forces marketers to publish prices as a multiplier of 0.05

In a similar way, in Canada the pennies (0.01) have been phased out so everything is rounded up or down to multiples of five cents.

Re: Cognitive Lode – Brain gems for decision-makers

#26
post #2

I find a lot of this interesting and plausible, but have to take issue with: > Hedonic Adaptation ... Enjoyment of a television program is actually enhanced by commercial interruptions, despite what viewers say. I haven't read the study cited, so can only imagine the reasoning and data, but I suspect a lot is hanging on the way enjoyment is measured here. One way of measuring it might be to give people a choice betwe…

There's also a difference between enjoying a TV program with commercial breaks and a movie with commercial breaks. The writers of the tv programs are optimizing plot/pacing/scene changes for the fact there will be commercials-- for instance having a mini-cliffhanger before the commercial break or using the commercial to avoid an awkward transition from scenes of very different emotional content.

In other words, it's not really an objective test, since TV programs were built with commercial breaks in-mind.

Re: Cognitive Lode – Brain gems for decision-makers

#27
post #7
post #2

I find a lot of this interesting and plausible, but have to take issue with: > Hedonic Adaptation ... Enjoyment of a television program is actually enhanced by commercial interruptions, despite what viewers say. I haven't read the study cited, so can only imagine the reasoning and data, but I suspect a lot is hanging on the way enjoyment is measured here. One way of measuring it might be to give people a choice betwe…

Jonathan Haidt touches on this in "The Happiness Hypothesis", though not specifically applying it to TV watching. There's the standard issue of measuring happiness, sure, since it's hard to find other than a self-reported subjective measurement for it. But in general, the principle that what matters most to keep us happy is a steady "upwards trajectory" where things keeps getting somewhat better is getting quite dece…

The tv show Lost was really good at using the commercial breaks for tension building.
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