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Wow, what an amazing and generous response from Fluke. I can't remember a better response from a company, ever, in a trademark / patent / copyright / licensing dispute. And it's all written in straightforward language without a lot of marketingese.
So then, nothing to be done about the needless destruction of the shipment of meters by customs? As Sparkfun said, Fluke could easily issue a temporary license to prevent that draconian waste. If they think those meters are actually going to dilute their brand (hint: they really aren't), then make the importation license require Sparkfun to rework the meters domestically before distributing them.
It's a bit of a shame that Fluke uses Facebook for publishing official statements. Other than that... well, good reaction from Fluke. I'd say all events, from seizing the multimeters to the resolution today, unfolded in the best way possible.
So then, nothing to be done about the needless destruction of the shipment of meters by customs? As Sparkfun said, Fluke could easily issue a temporary license to prevent that draconian waste. If they think those meters are actually going to dilute their brand (hint: they really aren't), then make the importation license require Sparkfun to rework the meters domestically before distributing them.
Why wouldn't they dilute their brand? They've built up a reputation of building a high end product. If someone begins selling a product that looks nearly identical to their own, that's of inferior quality, how does that not affect their own reputation?
Red = accessible, versatile hobbyist equipment Yellow = rugged, reliable industrial equipment
Great response from Fluke nonetheless.
Earlier quoted context omitted.
Its important to note that Fluke is required to enforce their trademark or they risk losing it.
Actually no, in fact it's counterproductive. That's a mindless aphorism thrown about to deflect blame from the actual people responsible for decisions, similar to "companies are legally required to maximize profit".
Some people try to fix the system. Some people try to do good within the system. Some people do both. Don't shit on someone's parade because you don't feel they didn't do enough, otherwise you alienate your allies.
It's a bit of a shame that Fluke uses Facebook for publishing official statements. Other than that... well, good reaction from Fluke. I'd say all events, from seizing the multimeters to the resolution today, unfolded in the best way possible.
Explain to me why it's a shame to have used Facebook?
So the end result is still an enviromentally unfriendly destruction of 2000 perfectly fine multimeters. Just because they are yellow.
Goods that are seized and forfeited as bearing a mark
that is a counterfeit of a registered trademark, piratical
of a registered copyright or imported in violation of
distribution rights agreements are routinely destroyed,
unless the owner of the trademark/copyright gives
permission for other disposition, such as charitable
donations.
[1] https://help.cbp.gov/app/answers/detail/a_id/105/kw/what%20h...
Wow, what an amazing and generous response from Fluke. I can't remember a better response from a company, ever, in a trademark / patent / copyright / licensing dispute. And it's all written in straightforward language without a lot of marketingese.
Jack Daniels does it with class too. http://brokenpianoforpresident.files.wordpress.com/2012/07/j...
Earlier quoted context omitted.
Baby steps. You can't expect massive changes overnight in such a complex system. Fluke did a solid AND the trademark system is broken; both are news.
A nicer solution could have been: Fluke: "We'll swap your 2000 chinese multimeters with 2000 Fluke multimeters. We will send the non-fluke multimeters to under-funded universities in africa/asia/wherever."