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I just bought 1000 burgers on Kickstarter. Want one of them?

howwastheburger.com

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Re: I just bought 1000 burgers on Kickstarter. Want one of them?

#22
post #5

That's a genius use of that offering. Great instant story. As for the offering itself (pre-paying a large sum in advance for, essentially, free-food-for-life at a new restaurant): I wonder if that's a sane method for restaurants generally. There are two in Ogaki that I'd happily spend $1k on, but I'd worry that it would change my relationship with the owners. Being a regular at the local diner is great -- the owner c…

That scenario is quite funny. Isn't it just a loss-leader model though? You will probably want sides and drinks (drinks have the highest margins).

In this author's case, he will be introducing new customers to the restaurant. In fact a stipulation "exactly two burgers" instead of "at least two burgers" would have been better. Also the opportunity cost of selling a table is fairly low (about 10 GBP if that is the cost of two burgers).

Personally, I have fallen in love with some burgers but after a month or two of obsessing I have to hold back because of satiation.

Re: I just bought 1000 burgers on Kickstarter. Want one of them?

#27
post #20

Earlier quoted context omitted.

Well a 1000 burgers are 3 years worth of lunch. Also if you are allowed to take a few at a this is great marketing for free - telling all the colleagues - a few burgers are on me in that place. Chances to convert to a regular at least one of them is high. Probably it is how the awards will be defined. Because kickstarter is not preorder. Also the Kickstarter community so far has shown to be remarkably supporting. So…

It's quite unlikely that someone who orders a 1000 burgers is actually going to eat them. I can't picture myself eating 1000 of the same kind of burger .. or in the same place.. I guess most people would eat 200 burgers (I'd say at the high end..) which would come out to 5GBP per burger. Not bad for the establishment.. I can't think of any average but even 100 sounds high to me.

Did you see the picture of the burger in the article? All this guy has to do is declare that remaining prepaid burgers are non-transferable upon death, and he'll only ever have to make a few hundred per buyer.

Re: I just bought 1000 burgers on Kickstarter. Want one of them?

#29
Burger bear tom has the best burger in London. 80% of the programmers at the company I work for (myself included) went in at the 1-month-of-burgers level as soon as the KS launched and then the company chipped in to buy a team lunch for everyone.

The London startup scene around Shoreditch is great fun, particularly because of these ancillary bonuses (being in a trendy part of town)

Interestingly, Burger Bear has long been a bitcoin-friendly vendor; one of the other programmers has bought all his burgers in Btc so far! Only times I've ever witnessed a real-life Btc transaction.

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