The formula is: 1. Create a new app that's a slight variation of something popular that already exists. 2. Hype it like crazy. 3. Find someone clueless to buy, either a large corporation or have an IPO. 4. Repeat with the next idea. It's basically the same model for hyping celebrities. Is Lady Gaga popular because she's a great singer, or because the media hypes her all the time? Similarly, is Secret popular because…
It's an ignorant jab to discredit anything popular as being without merit. Loads of people said Facebook was a just silly toy for college kids.