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If they could make it payable via some easy method (SMS?) then people would willingly pay a small fee for the use of snapchat. Sure people would go "Bah Humbug! Snapchat want me to pay a €1" but they have a very strong userbase, one that is extremely active. In the long run, I think their user base would prefer a one off payment than being inundated with advertising.
"Turning on ads" is not a magic monetization panacea for an established startup because you will lose users in protest. And there are more than enough replacements for Snapchat for those users to go to.
Earlier quoted context omitted.
The collective belief that the limited-life feature of snapchat is worth billions of dollars represents what I think is a massive dilution. Snapchat does nothing email doesn't, and email is free. I don't own and don't want to own any device which can guarantee any message has a limited life, that's all artificial.
The guarantee isn't crucial, it doesn't have to be watertight; the fact that it sets up an expectation of privacy and non-sharing changes the social context. Enough to become the sexting app of choice. And that's hugely valuable.
"Turning on ads" is not a magic monetization panacea for an established startup because you will lose users in protest. And there are more than enough replacements for Snapchat for those users to go to.
Which apps are Snapchat replacements? Which ones have an existing userbase?
I have ads in snapchat right now and it isn't very intrusive.
I have ads in snapchat right now and it isn't very intrusive.
I don't have any ads in mine. Are there screenshots of what those look like right now?
Edit: Here is a screenshot: http://i.imgur.com/QWYVFFq.png
"Turning on ads" is not a magic monetization panacea for an established startup because you will lose users in protest. And there are more than enough replacements for Snapchat for those users to go to.
Which apps are Snapchat replacements? Which ones have an existing userbase?
