I think a more relevant question should be: is a certain degree of "formulaicity" desirable or not? I believe that it is, yes. When I browse a website for the first time, I like it when it's clean and unoriginal in its presentation. First, I can find my way quickly, and second (maybe it's just an illusion) I find it less mentality taxing. A lot of startups adopt a layout similar to that presented in the article for t…
Mobile First is not the problem, lazyness it.
And i agree about brand, and design in general, if i have to chose between 2 products with the same spec/ prices/user support:
- I will chose the one with a design I can remember. Not the one which look like a generic bootstrap design with POMO colors.
Webdesigners , used to seek experimentation , uniqueness , wow effect. While i dont care about the wow effect of a dashboard in a CRUD admin, seems to me that today's web is mostly boring and developpers are today's designers, and marketing is in charge of ergonomy( a forgotten word these days ).
About worrydream , while i'm not a fan of the design, I visited the website a few years ago and still remember it !
HOWEVER
Lot of wow and experimentation on mobile platerforms like IOS or Android,in native apps, with innovative touch interfaces, and risky designs , i like it.