Why does it say UK saw underpants was "26%" when the chart right above says "2.6%"?
I see 26, not 26%. 26 is 2.6% of 1000. (Just woken up and I am a bit blurry, so, I might be tragically wrong)
Yes I believe you are correct.
Our Logo Looks Like Underpants: A Case Study in Internationalization
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Re: Our Logo Looks Like Underpants: A Case Study in Internationalization
#22Post mentions Google Comsumer Surveys http://www.google.com/insights/consumersurveys/pricing at $0.10 for targeted and $0.50 for targeted (age , gender, etc) responses this seems like a great way for getting feedback quick. Has anyone got any experience doing them ? Does anyone know how these people answer surveys, is there a web portal for people to sign up to do them ?
Looks like Google embeds this survey directly into content on many sites, probably through AdSense tags?
I'm not sure, I don't think I've ever seen one.
Re: Our Logo Looks Like Underpants: A Case Study in Internationalization
#23What is wrong with people thinking the logo looks like underwear? I am willing to bet people are more likely to remember the logo and company. I remember when everyone was making fun of the name "Wii", but I would be surprised if that name, which generated free publicity, did not help Nintendo. If the logo reminded people of genocide, okay change it. But underwear? Seems like a good thing to me since they might remem…
As they stated, they didn't want Twitter search results for their brand to be littered with underwear jokes.
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Re: Our Logo Looks Like Underpants: A Case Study in Internationalization
#24What is wrong with people thinking the logo looks like underwear? I am willing to bet people are more likely to remember the logo and company. I remember when everyone was making fun of the name "Wii", but I would be surprised if that name, which generated free publicity, did not help Nintendo. If the logo reminded people of genocide, okay change it. But underwear? Seems like a good thing to me since they might remem…
Probably upper management without sense of humour.
Re: Our Logo Looks Like Underpants: A Case Study in Internationalization
#25What is wrong with people thinking the logo looks like underwear? I am willing to bet people are more likely to remember the logo and company. I remember when everyone was making fun of the name "Wii", but I would be surprised if that name, which generated free publicity, did not help Nintendo. If the logo reminded people of genocide, okay change it. But underwear? Seems like a good thing to me since they might remem…
Valid question - "any press is good press" and all that. I think it makes sense to change it if 25% of users think that way but 2.6%? "Oh, how cute. Those Brits..." would've been just as valid of a response.
Re: Our Logo Looks Like Underpants: A Case Study in Internationalization
#26The first logo is not a dodecahedron; the geometry is wrong. In reality it would be impossible to see all the three faces drawn at the edge of the logo from the same perspective.
Perhaps people subtly pick up on this geometric imprecision and more easily associate it with something else?
Re: Our Logo Looks Like Underpants: A Case Study in Internationalization
#27Post mentions Google Comsumer Surveys http://www.google.com/insights/consumersurveys/pricing at $0.10 for targeted and $0.50 for targeted (age , gender, etc) responses this seems like a great way for getting feedback quick. Has anyone got any experience doing them ? Does anyone know how these people answer surveys, is there a web portal for people to sign up to do them ?
Looks like Google embeds this survey directly into content on many sites, probably through AdSense tags? I'm not sure, I don't think I've ever seen one.
Just did some more research, they have outlined a bit here http://www.google.com/insights/consumersurveys/how sometimes it unlocks content (and the publisher gets a slip of the fee).
It seems that they somehow have you already targeted to a 10% accuracy level based on your search history.
Their case studies are also worth checking http://www.google.com/insights/consumersurveys/use_cases
Re: Our Logo Looks Like Underpants: A Case Study in Internationalization
#28People who thought the logo was underwear before they put it on the front page of HN: 2.6% of Britons who read their website.
People who thought the logo was underwear now: (How many people read a frontpage HN article?)
Re: Our Logo Looks Like Underpants: A Case Study in Internationalization
#29In UK, particularly when international Rugby is being played, the South African flag is sometime derided as the "technicolour Y-fronts".
Re: Our Logo Looks Like Underpants: A Case Study in Internationalization
#30Small images are often confusing, see http://www.reddit.com/r/misleadingthumbnails/