Which record did they break? What was the previous record? While I have no doubt that this was overall a record-breaking weekend for Apple, they are likely hoping that this gets interpreted as iPhone 5S sells better than the iPhone 5 did at its opening weekend. I think this is highly unlikely, though, because the 9 million includes both iPhone 5s and iPhone 5C, whereas previous year's record breaking sales number of…
I would say that there is too much speculation in your comment . You go from 4.5 million devices all the way to 2.25 just because you think 5C's are selling better?
But in this instance it reminds me that to err is human as well. Because while trying to find the headline I was thinking of, I realized I'd mixed up my C's and my S's. It's the iPhone 5s that could be 3 times as popular as the 5c (http://news.cnet.com/8301-13579_3-57604127-37/iphone-5s-acti...).
So here is my new speculation! iPhone 5c sells 2.25 million while iPhone 5s sells 6.75 million units. Indeed that's a little better than last year's 5 million, but my speculative gut is still telling me the 5c to 5s ratio is not quite that high.