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Earlier quoted context omitted.
A "business ask" is like a "business need", but not clearly a need. It's a way to differentiate (and possibly dismiss) them and avoid seeming dismissive.
https://www.google.com/webhp#q=%22business+ask%22 I think you all are making stuff up. Is this some new nonsense you're trying to propagate?
The assumptions here seem a little urban-centric. Maybe in a downtown area, the only places you shouldn't show potential customers is in the middle of bodies of water; but what about a more rural or wild location - are you going to show a business that you can find them potential customers in the middle of fields? mountaintops? military testing ranges? A better approach might be to use block-level census data to give…
Where I live, the nearest school, store, and park are ~ 4 miles away. (I know this because of a real estate site.) The second nearest are ~ 6 miles. It takes 2.5 hours to get to the closest ones, but 15 minutes to get to the second closest ones.
The difference, one of them is across a body of water that has no ferry or bridge, and to get there you have to go the long way around. And it's a long enough trip that I've never been there in 7 years of living here, despite seeing it every non-foggy day.