This logo looks great in the "white on background" flavor, but I have to shake my head at its "purple with bevel" iteration. A win and a loss, in the same small reveal.
Yahoo reveals its new logo
21–30 of 75 posts
Re: Yahoo reveals its new logo
#22For comparison, Google's logo also has a bevel and the first letter englarged extending below the baseline.
I don't believe that it's enlarged, rather most lower curves aside from Os cross the baseline, especially capital letters, in most typefaces.
Re: Yahoo reveals its new logo
#23The bevel looks pretty bad. I really liked what they day 10 and day 1.
Re: Yahoo reveals its new logo
#24If you watch the video the logo looks fantastic from 0:25 to about 0:33. And then everything goes to shit.
Re: Yahoo reveals its new logo
#25Did Yahoo! need a new logo, or is this some kind of "look at us, we're re-inventing ourselves!" theater?
Re: Yahoo reveals its new logo
#26And what is going on with the exclamation mark by the search bar when you visit this page?
http://www.yahoo.com/dailylogo
sigh...
Re: Yahoo reveals its new logo
#27Well good for them for making the logo changing process fun to follow. A logo is after all only a small part of a company's success (compared to the actual value of its products), might as well have a light-hearted attitude about it.
Re: Yahoo reveals its new logo
#28Not sure why people are so bitter, but personally I think it looks good. In fact, I even like the bevel... adds a touch of nostalgia to the 1990's.
Re: Yahoo reveals its new logo
#29No offense, but it looks like shit! The letters are too thin and don't have beautiful proportions.
Ever notice how, when someone starts a sentence with "no offense, but...", the very next thing they say/write tends to be really offensive?
Re: Yahoo reveals its new logo
#30Use random primary colors for the letters and you are not far from the Google logo.
EDIT: I gnu image manipulated it: http://imgur.com/XajyMr7