Day 28's logo[1] was the only one I liked. It didn't get too weird and still managed to feel like there was some energy to it.
Some of those logos are very obviously duds, which makes me wonder which were under serious consideration.
Yahoo showed us 30 days of logos. Here’s the one consumers liked best
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Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#22I think Peter Griffin said it best. Oh my god, who the hell cares?
Everyone, without even knowing it.
That's a really good take away for all the people who look down on stuff like this. EVERYBODY cares; they (you) can't help it. Repetitive manipulative messaging (think sexy slim people doing sports in beer ads) works even if you're aware that it's a complete ruse. It persuades your lizard brain and there's nothing you can do about it. This sort of brainwashing is one of the most disheartening and insidious things about human nature and, by extension, the marketing industry.
Don't get me wrong, there's good marketing. There are companies doing amazing stuff and they can tell you about it honestly with a take-it-or-leave-it mentality. It's a noisy world and when enough money gets involved (enough is usually a surprisingly low bar) being honest quickly becomes not good enough.
After spending a couple years in marketing and seeing this kind of research over and over I had to get out. (I left an online marketing agency to focus on design and tech.) I think on some level, it's taking advantage of human weakness. It's in the same ballpark as the studies that show that the placebo effect still works a little bit even if you TELL THE PARTICIPANTS they're in the placebo group. WTF, brain? It's so frustrating.
Anyway, You can bet your life that as much aggregate exposure as the Yahoo! logo gets, that selecting a proven one will impact their bottom line.
It's not a hair worth splitting for your start up with 30 customers, but once you start dealing with billions of slices of attention, shit gets weird and unintuitive. See Google's infamous testing of 41 shades of blue [http://www.nytimes.com/2009/03/01/business/01marissa.html]
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#23I think Paul Rand would turn in his grave at the thought of "Thinking of a new logo? Don’t guess; test." There is a lot more to logo design than having a first impression test well. I really do hope they hired someone good to do this.
I guess we'll see the "real" version tomorrow.
Edit: Let me say it another way. If the real logo is just #31 in a series, then they will have screwed up big time. The buzz about the redesign will just be "I liked #N better". I'm hoping there is more to the redesign than just an exploration of the typeface choice. If that's it, they shouldn't have let us see 30 variations. Paul Rand just used to present his one choice.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#24Interesting that the most preferred logo was not one of the choices. The logo in the choices that is closest to the preferred one is different in some key ways, and a better logo IMO. I wonder which of the two logos users were actually asked to judge.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#25The winner seems very similar to the old logo, sans serifs. I wonder if the proper conclusion is that this is the best new logo, or that this is simply the most familiar.
I was thinking the same thing. They should have included the old logo in the test also.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#26The winner seems very similar to the old logo, sans serifs. I wonder if the proper conclusion is that this is the best new logo, or that this is simply the most familiar.
Perhaps the best is the most familiar because when people see Yahoo they expect and want to see Yahoo.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#27The winner seems very similar to the old logo, sans serifs. I wonder if the proper conclusion is that this is the best new logo, or that this is simply the most familiar.
Not only that, but in the breakdowns by attribute, users actually preferred serif logos in general over non-serifs, which suggests that they would actually have preferred the current logo over any of the new ones.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#28The winner seems very similar to the old logo, sans serifs. I wonder if the proper conclusion is that this is the best new logo, or that this is simply the most familiar.
Perhaps familiarity is in fact part of the definition of the "best "logo. After all, a logo serves no other purpose than recognition. Companies routinely spend a great deal of money ensuring that their logo, colors, interior decor, etc etc, all make people go "Oh yeah! That's [X]!"
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#29The winner seems very similar to the old logo, sans serifs. I wonder if the proper conclusion is that this is the best new logo, or that this is simply the most familiar.
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Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#30Wait, that logo thing already finished?
a) I've been too busy.
b) Yahoo need a better marketing department, I didn't hear about it after day 1.