Live data from Hacker News

Adwords’ Keyword Tool replacement story

growthhacker.am

21–30 of 35 posts

Re: Adwords’ Keyword Tool replacement story

#21
post #19
post #18

Earlier quoted context omitted.

Why do you think paid search campaigns don't need more detailed data? Why do you seem to think SEOs shouldn't get data?

>Why do you seem to think SEOs shouldn't get data? Because they pollute the real results. If you write your content for search engines and not for users then it's bad content.

Well in theory the keyword tool reflects what users search for .

Re: Adwords’ Keyword Tool replacement story

#22
post #20
post #19

Earlier quoted context omitted.

>Why do you seem to think SEOs shouldn't get data? Because they pollute the real results. If you write your content for search engines and not for users then it's bad content.

You've been drinking the Google kool-aid. Google has always been the primary financier of web spam on the Internet. They knowingly profit from Adsense on spam sites. If they wanted to, they could end web-spam over night by banning Adsense accounts for spamming. SEO is just another form of marketing. It is no more/less legitimate than PPC campaigns. In fact, PPC ads are far worse because Google does little to police t…

They're pretty tough on spam, actually; far more strict than any other network I've dealt with.

Re: Adwords’ Keyword Tool replacement story

#24

The search button says it all - "Get Ideas", not "Get Info". You can't even choose Broad, Phrase, or Exact. This is a shocking tool. I feel that in addition to its philandering with the NSA, Google is abandoning every principle it once stood for.

Oh, look. Google changed a service and now they're "abandoning every principle it once stood for".

Which has been said by someone, somewhere, (or some variation) for literally every service change Google has ever done. Stop it. You're adding nothing.

And they are not "philandering" with the NSA. They are subject to NSL's just like everyone else.

Re: Adwords’ Keyword Tool replacement story

#25
So, on the topic of the (not provided) "data hiding" and now this... if it's just because of users using secure search, is this really as big of a travesty or a problem as its made out to be?

To me it looks like SEO/Marketing folk acting like it's the end of the world that 50% of clickthroughs are (not provided). And for them, it may be bad as they like having that data (which they certainly didn't have a little over a decade ago).

On the other hand though, if I'm using Google secure search, as a user, this seems like behavior that benefits me privacy-wise.

Am I missing some aspect here?

Re: Adwords’ Keyword Tool replacement story

#27
post #20
post #19

Earlier quoted context omitted.

>Why do you seem to think SEOs shouldn't get data? Because they pollute the real results. If you write your content for search engines and not for users then it's bad content.

You've been drinking the Google kool-aid. Google has always been the primary financier of web spam on the Internet. They knowingly profit from Adsense on spam sites. If they wanted to, they could end web-spam over night by banning Adsense accounts for spamming. SEO is just another form of marketing. It is no more/less legitimate than PPC campaigns. In fact, PPC ads are far worse because Google does little to police t…

Like it is that simple. There are millions of adsense accounts. You can't hand pick everyone. Penguin 2.0 was supposed to hurt spam sites and judging by the fuss it created in Blackhat SEO sites it succeeded a lot.

Re: Adwords’ Keyword Tool replacement story

#28
post #22
post #20

Earlier quoted context omitted.

You've been drinking the Google kool-aid. Google has always been the primary financier of web spam on the Internet. They knowingly profit from Adsense on spam sites. If they wanted to, they could end web-spam over night by banning Adsense accounts for spamming. SEO is just another form of marketing. It is no more/less legitimate than PPC campaigns. In fact, PPC ads are far worse because Google does little to police t…

They're pretty tough on spam, actually; far more strict than any other network I've dealt with.

They will manually remove sites for spam in their own search engine, but they don't ban the associated Adsense account. In other words, they are more than happy to pay you to spam other search engines.

Re: Adwords’ Keyword Tool replacement story

#29
post #27
post #20

Earlier quoted context omitted.

You've been drinking the Google kool-aid. Google has always been the primary financier of web spam on the Internet. They knowingly profit from Adsense on spam sites. If they wanted to, they could end web-spam over night by banning Adsense accounts for spamming. SEO is just another form of marketing. It is no more/less legitimate than PPC campaigns. In fact, PPC ads are far worse because Google does little to police t…

Like it is that simple. There are millions of adsense accounts. You can't hand pick everyone. Penguin 2.0 was supposed to hurt spam sites and judging by the fuss it created in Blackhat SEO sites it succeeded a lot.

They hand pick spam sites and remove them every day... There is an entire department dedicated to detecting spam.

Re: Adwords’ Keyword Tool replacement story

#30

Well its not that bad, as I first thought. Here is what I know from playing with new tool for some time: 1. How can I see the exact match search volume? - The search number you see is actually exact match. 2. But why are the exact match search volumes higher/lower than those in the old keyword tool? - Because KW Tool was showing the search volumes in the current month. KW Planner calculates the average per year, so t…

Regarding #2, I don't ever recall Google giving current month's search volume data in the old keyword tool. As far as I know, they showed a rolling 12-month average which was usually 1-2 months behind. If you wanted numbers at the monthly level, then you would have to export your results to get the monthly breakdown. Even then, the export didn't include the current month's data. For example, if I exported some keyword data in July it would only show me up to May.

Also, the reason I found search volume data differing between old KW tool and new KW planner is because Google now lumps all device types into one number. Previously, they defaulted to Desktop and Laptop only, so you'd have to change your filters to get Mobile. Now they lump Desktop, Laptop, and Mobile into one number which accounts for the higher search volumes in the current tool.

Post reply on HN