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Insights we discovered when we scraped and analyzed all of Indiegogo’s campaigns

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Re: Insights we discovered when we scraped and analyzed all of Indiegogo’s campaigns

#21

Post by moron4hire »

Geekette wrote: post #11

Hard to really evaluate the info without the time factor. KickStarter is massively popular, but I wonder how much of total haul is attributable to activity before IndieGoGo came along (I believe KS started first). It would have also been interesting to compare historical figures to activity in the past calendar year, overall trends (eg timeline to when KS got to 6X IGG) vs per categories, etc.

I think Kickstarter technically started first, but IndieGoGo actually saw it's first hit of popularity first. It was close enough that the two weren't really influencing each other.

As most inventions, it was separate individuals recognizing the semi-obvious.

Re: Insights we discovered when we scraped and analyzed all of Indiegogo’s campaigns

#22

Post by ojbyrne »

Two uses of "over X" in the first 2 "insights" raises my marketing-speak/bias alarm. I'd prefer to see exact numbers. Or just leave out the adjective.

"Cumulatively, Kickstarter (KS) has over 110,000 campaigns..."

"KS ($612M) has successfully raised over 6 times more dollars than IGG ($98M)."

Re: Insights we discovered when we scraped and analyzed all of Indiegogo’s campaigns

#23

Post by jonchiehlau »

gojomo wrote: post #2

Does your data allow comparisons at different points in time? In particular, is the gap widening or narrowing? (A 6X differential isn't too surprising when there's a clear first-mover or early-mindshare-leader... but it also isn't insurmountable as long as the market is growing and fluid.)

Unfortunately, we didn't scrape any time information. Surprisingly enough, Indiegogo is actually the older crowdfunding platform, though I agree with you Kickstarter was certainly the early-mindshare-leader.

Judging from the live dollar amounts that we saw over time, Kickstarter is continuing to widen it's lead.

Re: Insights we discovered when we scraped and analyzed all of Indiegogo’s campaigns

#24

Post by jonchiehlau »

ojbyrne wrote: post #22

Two uses of "over X" in the first 2 "insights" raises my marketing-speak/bias alarm. I'd prefer to see exact numbers. Or just leave out the adjective. "Cumulatively, Kickstarter (KS) has over 110,000 campaigns..." "KS ($612M) has successfully raised over 6 times more dollars than IGG ($98M)."

We compiled our numbers in this table https://docs.google.com/a/jonlau.me/spreadsheet/ccc?key=0Aob.... Or you can check out the raw data at https://docs.google.com/spreadsheet/ccc?key=0AobjVQ7EKnjldGR...

Re: Insights we discovered when we scraped and analyzed all of Indiegogo’s campaigns

#25

Post by jonchiehlau »

Geekette wrote: post #11

Hard to really evaluate the info without the time factor. KickStarter is massively popular, but I wonder how much of total haul is attributable to activity before IndieGoGo came along (I believe KS started first). It would have also been interesting to compare historical figures to activity in the past calendar year, overall trends (eg timeline to when KS got to 6X IGG) vs per categories, etc.

Indiegogo started in 2008 and Kickstarter was launched in 2009. Also, we saw from the live dollar amounts that Kickstarter was quickly expanding it's lead.

Re: Insights we discovered when we scraped and analyzed all of Indiegogo’s campaigns

#26

Post by avalaunch »

calbear81 wrote: post #18
avalaunch wrote: post #16

Earlier quoted context omitted.

The powers that be at KS seem more interested in pushing projects they personally like (artsy projects) instead of tailoring their recommendations to each user. As such I find their newsletter useless as I imagine a lot of people do.

Arts and Culture are part of their founding DNA and you can see how hard they are trying to retain the spirit of Kickstarter to fund projects that may not have clear commercial value by giving more face time to these projects. When Kickstarter put in place restrictions on pre-sales and other types of projects ( http://www.kickstarter.com/blog/kickstarter-is-not-a-store ), they were primarily addressing the hardware/t…

Usually with a platform you want to go with the flow. If the users use it in an unexpected manner - you learn from that and optimize for it. Instead they're fighting their users. It's admirable that they're sticking with their mission but it definitely leaves the door open for someone to leapfrog them.

Re: Insights we discovered when we scraped and analyzed all of Indiegogo’s campaigns

#27

Post by ejunprung »

nemothekid wrote: post #3

Doesn't KickStarter screen all their campaigns? Does IndieGoGo do the same? If not that explains why IG has so much more failures.

Very true. However, Indiegogo has far more launched projects. We found that most revenue is generated from the top 10% of funded projects. Kickstarter owns this space.

Re: Insights we discovered when we scraped and analyzed all of Indiegogo’s campaigns

#28

Post by avalaunch »

Goopplesoft wrote: post #19
avalaunch wrote: post #15

Earlier quoted context omitted.

Not necessarily. IndieGoGo offers two types of funding: flexible and fixed. Fixed is exactly like KS where you only get the money when you reach your goal. With flexible, you get whatever you raise but are charged different percentages based on whether you reached your goal or not. If you did, you're charged 4% but if you did not, you're charged 9%. Thus you're incentivized to be more conservative on IGG as well.

You basically rephrased exactly what OP said. He's arguing that the % spread isn't as strong an incentive to be conservative in the funding amount.

Hmm. I must have missed the part where he mentioned the higher cut when I first read his comment (or it has been edited since). I assumed he wasn't aware of the higher percentage.

Re: Insights we discovered when we scraped and analyzed all of Indiegogo’s campaigns

#29

Post by jonchiehlau »

nemothekid wrote: post #3

Doesn't KickStarter screen all their campaigns? Does IndieGoGo do the same? If not that explains why IG has so much more failures.

Yes, Kickstarter does curate it's submissions and IGG does not. We weren't shocked by the success % but rather the large gap in money raised considering IGG has 4 times the amount of campaigns Kickstarter has

Re: Insights we discovered when we scraped and analyzed all of Indiegogo’s campaigns

#30

Post by ejunprung »

glaugh wrote: post #17

We put together some fun histograms from the raw data in Statwing. You can play around a bit more yourself. https://www.statwing.com/open/datasets/cb2e735b5e8428f521828... Thanks OP for making the raw data available. (Edit: Disclosure, I work at Statwing)

Awesome!
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