Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Data from hundreds of sites shows 23% usage of adblock

forbes.com

Post reply on HN
Print view View original

21–29 of 29 posts

Re: Data from hundreds of sites shows 23% usage of adblock

#21

Post by drill_sarge »

someadsblocked wrote: post #13

Adblock makes back room deals with corporations and publishers to allow some ads through. Obviously GMail ads are still shown, but keep an eye out, you will notice others.

This is a false assumption by a german blogger (I forgot exactly which blog it was). It was mind boggling how many flaws where in his posts. Also you can turn off acceptable ads or just use Adblock Edge fork.

Re: Data from hundreds of sites shows 23% usage of adblock

#22

Post by Steffen012345 »

drill_sarge wrote: post #21
someadsblocked wrote: post #13

Adblock makes back room deals with corporations and publishers to allow some ads through. Obviously GMail ads are still shown, but keep an eye out, you will notice others.

This is a false assumption by a german blogger (I forgot exactly which blog it was). It was mind boggling how many flaws where in his posts. Also you can turn off acceptable ads or just use Adblock Edge fork.

It was mobilegeeks.de and the assumptions are confirmed facts. And if you really think you can turn off "acceptable ads" then i have to tell you that Adblock Plus changes your settings with the next update.

Re: Data from hundreds of sites shows 23% usage of adblock

#23

Post by mesozoic »

The funny thing about adblock is I first got it because of the extremely annoying ads Twitch.tv will run. Now the twitch streamers suffer because so many of their viewers have adblock but it's ultimately because Twitch runs some of the most annoying ads on the internet. I've browsed them recently without adblock and they have even more annoying ads today.

Re: Data from hundreds of sites shows 23% usage of adblock

#24

Post by Terretta »

DanBC wrote: post #12
AndrewDucker wrote: post #11

If Adblock had a "text ads are fine" setting then I'd happily turn it on (I do leave the default setting to allow some ads on). I don't mind supporting sites - but I cannot deal with flashing, moving, or overlaying ads. They drive me crazy.

Why do you support the site with page views? Why don't you move away from sites that use bad adverts?

Because I don't know that they have bad adverts. I've never seen them.

I'm occasionally shocked when trying to browse something from a public computer or at an in-law's house: "People actually use the web like this???"

Re: Data from hundreds of sites shows 23% usage of adblock

#25

Post by Terretta »

seanblanchfield wrote: post #6

What we found most surprising was the growth rate - 43%. If this keeps up all ads will be blocked by 2018! Of course, this won't happen. But it looks like things are set to get a lot worse for publishers before they get better.

Just like TV, publishers will eventually grasp they need product placement. Ads will stop being external JS, and start being server-side API calls to the ad farm for content the publisher in-lines with its own content. Not hard to do, and the motivation is there anywhere above 10% - 20% leakage.

Re: Data from hundreds of sites shows 23% usage of adblock

#26

Post by overdude »

programminggeek wrote: post #14

Um, this doesn't impact online advertising because the people who are likely to click on ads are NOT the people who use adblock.

You're unfortunately incorrect. Many, many publishers rely on on a CPM based ad payment model rather than CPC, such that the site is paid based on the number of ad impressions seen, not clicked. Clicks have little/no impact on CPM.

Re: Data from hundreds of sites shows 23% usage of adblock

#27

Post by Steffen012345 »

Terretta wrote: post #24
DanBC wrote: post #12

Earlier quoted context omitted.

Why do you support the site with page views? Why don't you move away from sites that use bad adverts?

Because I don't know that they have bad adverts. I've never seen them. I'm occasionally shocked when trying to browse something from a public computer or at an in-law's house: "People actually use the web like this???"

That means people like you are the reason why nothing changes. If you would completely ignore bad websites instead of "tuning" them with your adblocker other websites with unobtrusive advertisements would survive.

Re: Data from hundreds of sites shows 23% usage of adblock

#28

Post by shib71 »

AndrewDucker wrote: post #11

If Adblock had a "text ads are fine" setting then I'd happily turn it on (I do leave the default setting to allow some ads on). I don't mind supporting sites - but I cannot deal with flashing, moving, or overlaying ads. They drive me crazy.

I also like it for sites that have ads everywhere. But the outright intrusive ads are the worst.

Re: Data from hundreds of sites shows 23% usage of adblock

#29

Post by BuckoA51 »

My site gets around 1500 views a day, I may have to close due to ad-blocking. bigger sites can take the hit, but I can't, if I can't make money writing my site, I'll have to take the advice I so often hear from Adblock advocates and "diversify my business", by going to flip burgers at the local fast food joint. I don't see how that makes the web a better place like the ad-block advocates claim.
Post reply on HN