I keep seeing these Renew people dance around this whole "identifying information" thing. Maybe they clarified it somewhere along the line, but I read the quartz article and the one before. I can't think of anything more identifying that I carry than my MAC address(es). So say my MAC is 01:23:45:67:89:ab and Renew anonymizes this to "0001", clearly that's just as identifiable. I genuinely can't think of a reason to g…
But yes, the obvious downside is that instead of worrying about google knowing everywhere you go on the internet, you now have companies that know everywhere you go physically as well.