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Can Marissa Mayer save Yahoo?

businessweek.com

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Re: Can Marissa Mayer save Yahoo?

#21
> Mayer prefers to focus on the company’s increase in Web traffic. She won’t give numbers but says it’s enough to erase the entire decline from the previous year.

Probably the most costly acquisition of Web traffic ever.

Re: Can Marissa Mayer save Yahoo?

#22
post #15

I recently declined a job at yahoo UK becouse their hiring process was a mega mess. It took nearly 4 months from first interview till I got a proposal, and the engineers there seemed to be demoralised a lot.

That's a ridiculous amount of time, nobody would wait that long unless they are changing jobs and are not in a hurry.

Re: Can Marissa Mayer save Yahoo?

#23
post #12

I thought Yahoo was a goner for sure. On the day Mayer took over, if you sat me down and said "Michael, discuss the most optimistic yet still possible scenario for Yahoo's future", I would have dismissed the current course as implausible. That doesn't mean they're saved, but Mayer as a CEO has exceeded my (very low) expectations.

Agree that part of their success is that they're setting low expectations. When Meyer said "We promise not to screw it up"[1] after dropping >$1 billion on Tumblr, I thought to myself "Way to set the bar low, Marissa."

[1] http://yahoo.tumblr.com/post/50902111638/tumblr-yahoo

Re: Can Marissa Mayer save Yahoo?

#30
“Name another Internet giant that went through three years of decline and then started to grow again,”

This captures the difficulty of their situation. If she turns it around, she'll be one of the Valley's great CEOs.

"most recently, it languished under Carol Bartz and Scott Thompson as a dot-com relic known mostly for losing its top talent to competitors."

When top talent choose to join Yahoo instead of Google, Facebook and Twitter, that will be a sign that things have changed. This doesn't count acquihires.

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