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How 'One Weird Trick' Conquered The Internet

slate.com

21–30 of 133 posts

Re: How 'One Weird Trick' Conquered The Internet

#21

> You've seen them. No. AdBlock.

It's truly amazing the amount of mental energy people will apparently spend dwelling on advertising, even worrying that if they accidentally click it their life could be forfeit to a scam, but yet they won't spend the five minutes it would take to simply install Adblock.

Re: How 'One Weird Trick' Conquered The Internet

#23

Earlier quoted context omitted.

They are a plague run by publishers to try to boost their own traffic and revenue via arbitrage. I complained to the Slate folks about the image as running under their articles these day. Those are really awful.

Plague? That depends on what you click on. Since I can't get rid of them (even with Adblock), I've trained those ad tracking/interest algorithms to add a "scroll down for boobs" feature to their client websites.

Add in the adblocking Hosts file (and maybe Ghostery) on top of Adblock to really get rid of them.

http://winhelp2002.mvps.org/hosts.htm

Re: How 'One Weird Trick' Conquered The Internet

#24
post #4

The article doesn't seem to mention this, but there is another trick in these guys arsenals - fake news articles about their products. They build entire webpages, along with side-stories and article comments that support their product. They look SO real that once I (and I consider myself pretty tech-savvy, having access to Internet for 15 years) fell for it briefly, and then had to explain it to my wife who stumbled…

> They build entire webpages, along with side-stories and article comments that support their product.

A lot of those websites are created by affiliates, and not by the product owner. The affiliate commission for digital products is pretty high (75%-85% is quite common), and affiliates often create various review sites for the products they're promoting, or use existing sites they own and add reviews written by "users" of the product.

Re: How 'One Weird Trick' Conquered The Internet

#26
post #4

The article doesn't seem to mention this, but there is another trick in these guys arsenals - fake news articles about their products. They build entire webpages, along with side-stories and article comments that support their product. They look SO real that once I (and I consider myself pretty tech-savvy, having access to Internet for 15 years) fell for it briefly, and then had to explain it to my wife who stumbled…

Fake product reviews are popular as well. They'll do a top 5 write-up where their product, or the one offering the highest paid commissions is first, followed by 4 real products in that niche that are well respected. For example, let's say teeth whitening. I don't know who tops the charts here, but let's say Crest Whitestrips is a big name. They'll list them as second, and say they're great. Then they bring in their loaded product for number one. "Don't get me wrong, Crest Whitestrips is one of the best products available, but I was completely surprised by XYZ. I have to say, after three weeks with the product, I think it offered similar results at half the price, and I found they better formed to my teeth, allowing for more comfort." Insert sales or referral link here.

Re: How 'One Weird Trick' Conquered The Internet

#28
>Why are the illustrations done by small children using MS Paint?

None of those images look like the were drawn by a small child. The ones in the screen cap vary from "kind of crappy, but obviously done by an adult" to "probably the work of professional illustrator".

Re: How 'One Weird Trick' Conquered The Internet

#29

When we launched Perfect Audience, we wanted to make things easy to use and as open as possible to marketers looking to get into retargeting. Yes, we were a bit naive. The sheer multitude of bad actors participating in the ad/marketing world is bewildering. It tooks us a solid month after launch to get processes in place that let us weed out the bozos swiftly without tying up the whole team. We have many many of thes…

> weed out the bozos swiftly without tying up the whole team.

I bet there's a trick to that. You should sell an ebook.

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