Oh God, my entire visual field just blanked out. I literally can't see the entire website. I was reading something in the middle and then everything imploded... could it be a carousel? And there's navigation stuff around it? My animation blind spot takes out a bit of area outside of the actual animation area, so it's real hard to see.
Website not converting – any ideas?
21–30 of 56 posts
Re: Website not converting – any ideas?
#22How about giving out small packets of it for free or price of shipping? Collect e-mails and then convert them from there.
Re: Website not converting – any ideas?
#23Earlier quoted context omitted.
"upper middle class women" "moms of the PTA" holy wtf dude?
Is that like "WTF, the primary market for this is not upper middle class women" or "WTF, you are being very blunt about this." If the second, guilty as charged. If the first, I'd very much like to hear who you think buys premium-priced balsamic.
> Is that like "WTF, the primary market for this is not upper middle class women" or "WTF, you are being very blunt about this." [...] If the first, I'd very much like to hear who you think buys premium-priced balsamic.
Upper-middle class foodies. Who are probably less likely to be women than the market for non-premium balsamic.
Re: Website not converting – any ideas?
#24I mostly sell software to businesses rather than selling balsamic sauce to upper middle class women but, hey, if you want free advice: 1) Every e-commerce company ever will tell you to offer "Free shipping" even if you have to build it into the price of the bottle. Your target customer doesn't care about the difference between $15 and $20 but, oddly, she does care about paying five whole dollars to ship something she…
You know patio11, sometimes I read your blog posts and get a feeling of lingering doubt, like, "there's no way this guy can be as clever and successful as he claims." And then I see a comment of yours (like this one) and any trace of doubt evaporates.
Re: Website not converting – any ideas?
#25I can't read the hero text for my life. The white on those pictures is KILLING me.
Re: Website not converting – any ideas?
#26Bounce rates continues to rise. To fight it, I've tried to simplify the site and have even removed the blog from the main page and moved it to a tab in the header. Mistake? Good idea?
Bounce rates are probably rising because you've just posted it on HN.
Re: Website not converting – any ideas?
#27I mostly sell software to businesses rather than selling balsamic sauce to upper middle class women but, hey, if you want free advice: 1) Every e-commerce company ever will tell you to offer "Free shipping" even if you have to build it into the price of the bottle. Your target customer doesn't care about the difference between $15 and $20 but, oddly, she does care about paying five whole dollars to ship something she…
Thank you! Extremely helpful.
Re: Website not converting – any ideas?
#28Earlier quoted context omitted.
Is that like "WTF, the primary market for this is not upper middle class women" or "WTF, you are being very blunt about this." If the second, guilty as charged. If the first, I'd very much like to hear who you think buys premium-priced balsamic.
Let's focus on your "moms of the PTA" comment.
To his credit, "moms of the PTA" are quite close to our target customer.
Re: Website not converting – any ideas?
#29Re: Website not converting – any ideas?
#30Some thoughts: 1. Get a better hero photo. The JPEG artifacts were the very first thing that caught my eye, even before I fully processed what the photo was of. The photo is also too close-up. It's a caprese salad, but because it's so close to the black beads of liquid, that context is lost. Consumers of balsamic use it in context, not alone. The context is lost in this photo. 2. Tune up spacing, padding, margins, li…
What is the purpose of using JPGs instead of PNGs.