For me, fallacies are a great tool for recognizing bad reasoning, which then provides pointers about how to expose it as such using a real argument. The fallacy itself doesn't constitute a counter argument. In a good debate, the fallacies themselves never come up but you can see how they have influenced the flow of argument. I really liked how it was put in the book Logical Self-Defense: To be valid, an argument has…
Why not? It doesn't prove that what the other person believes is false, but it does show that their reasons/evidence for their view are wrong. (Assuming the logical fallacy isn't itself a straw man against some minor point in the other person's argument.) And it's usually it's not necessary (or even possible) to prove that x is false, only that there's no rational reason to believe x.
E.g. even Richard Dawkins doesn't claim that it's impossible that there is a god.