Modern media? This is at least as old as 1928. Take Edward Bernays (the "father of modern PR" http://en.wikipedia.org/wiki/Ed_Bernays ), whose book "Propaganda" said things like: "There are invisible rulers who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes. Nor, what is…
1913 Bernays was hired by the actor Richard Bennett to protect a play that supported sex education against police interference. Bernays set up a front group called the "Medical Review of Reviews Sociological Fund" (officially concerned with fighting venereal disease) for the purpose of endorsing the play.[21]
Which reminds me of Tom Lantos ( http://en.wikipedia.org/wiki/Tom_Lantos )working with the PR firm to stage the testimonies on capital hill to get US into the first Iraq War, http://en.wikipedia.org/wiki/Nurse_Nayirah
In 1992, it was revealed that Nayirah's last name was al-Ṣabaḥ (Arabic: نيره الصباح) and that she was the daughter of Saud bin Nasir Al-Sabah, the Kuwaiti ambassador to the United States. Furthermore, it was revealed that her testimony was organized as part of the Citizens for a Free Kuwait public relations campaign which was run by Hill & Knowlton for the Kuwaiti government. Following this, al-Sabah's testimony has largely come to be regarded as wartime propaganda.