It looks to me like out of 899 responses, only THREE were from the $100K-149K female target.
Two of them said NO, and one said YES, making the results 66% negative and 33% positive.
Just not enough "on target" data to surmise anything.
I dropped over 40 grand when I could have spent $100
21–30 of 115 posts
Re: I dropped over 40 grand when I could have spent $100
#22I wonder if the age filter was too low. Older women are more likely to be affluent, and to be more comfortable sharing their body size. Women over the age of 35 buy lots of stuff online, at least the ones I know...
Re: I dropped over 40 grand when I could have spent $100
#23Surveys have their place, but I'm a little surprised that a student of Steve Blank/Eric Ries' teachings wouldn't be "getting out of the building" and talking to people.
Re: I dropped over 40 grand when I could have spent $100
#24I agree with you that perfect sizing is the future of fashion retail--especially online. However, I completely disagree with your methodology. This demographic is going to be won over by marketing , and you didn't have the correct marketing play in hand when you ran this survey. I'm going to give you an example: If you ask people: "When shopping for clothes on the web, would you submit your email address if...?" Most…
I don't think you should massage your sample into giving you an acceptable answer. No matter how you shuffle the words around, it comes down to the blunt action of "submitting your email address" or "submitting your body measurements." If your target demographic is repulsed by the bare truth, you have to decide whether it's worth combating this reality with a "market play." It might be better to change your target demographic, or your product.
Re: I dropped over 40 grand when I could have spent $100
#25Unless I'm missing something here it looks like there were a total of 17 responses (8 yes 9 no). Are you really making a major business decision on a survey with an N of 17?
> Methodology: Conducted by Google Consumer Surveys, March 26, 2013 - March 31, 2013 and based on 45 online responses. Sample: National adult Internet population.
Re: I dropped over 40 grand when I could have spent $100
#26Unless I'm missing something here it looks like there were a total of 17 responses (8 yes 9 no). Are you really making a major business decision on a survey with an N of 17?
Exactly. Furthermore - if you go to the link below, you appear to go straight through to his survey which now has over 400 responses. The results stil show a slight 'no' bias, but 59% of women in the $75k-$99k earnings bracket said yes they would.
http://www.google.com/insights/consumersurveys/view?survey=b...
Re: I dropped over 40 grand when I could have spent $100
#27I agree with you that perfect sizing is the future of fashion retail--especially online. However, I completely disagree with your methodology. This demographic is going to be won over by marketing , and you didn't have the correct marketing play in hand when you ran this survey. I'm going to give you an example: If you ask people: "When shopping for clothes on the web, would you submit your email address if...?" Most…
> I agree with you that perfect sizing is the future of fashion retail--especially online.
This assumes we don't go through another 90's-era fashion trend where very baggy clothes were extremely popular. Who cares if something is a perfect fit if it's going to be parachuting all over the place? Currently, trim fits are very much in style and require more precise sizing, but that's not guaranteed to remain the trend.
With some clothes, suits for example, you could argue that a custom fit will always be in style, but I'm not sure if that's enough evidence to support a blanket statement that the future of online fashion retail is custom sizing.
(Warning, I'm coming entirely from a male-perspective and do realize that women's fashion tends to require more precise sizing and is also a substantially larger market.)
Re: I dropped over 40 grand when I could have spent $100
#28Did he tried with men?. I defenitely would give my measures to be able to buy clothing online, tshirts, hoodies, pants, even caps. I don't buy online right now unless is a bramd I already know and I go directly for my size. Is
If you click on the google survey results image he links to the results where you can look at the male segment as well.
Thank you. Any way I was meaning if he did pivot to men apparel, sports tshirts, etc...
Re: I dropped over 40 grand when I could have spent $100
#29This entire article is based on a failure to understand error bars. The graph clearly shows that it's possible up to 79% of affluent young women would answer "yes" to this question, and more data is needed to draw an actual conclusion.
Re: I dropped over 40 grand when I could have spent $100
#30But really, the best line from Good Will Hunting is the "how about them apples" line.
http://www.youtube.com/watch?v=VmRe_fK7pbw