press for us (and we've gotten quite a bit) has mostly been useful in getting over the 'never heard of you' hurdle which i think is absolutely huge for just about any business conversation. the power of name recognition is astounding. we're a small app - we count our users in thousands units not millions - but our userbase is highly engaged, using our app every time they go to work and our most valuable user segment (bar staff) generally doesn't care about the press and certainly not tech press. mainstream press is mostly a fleeting adrenaline rush and ego stroke for us, it's primary value is street cred.
How Much Traffic Does a Magazine or TV Mention Send Your Website?
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Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#22One of my side projects[1] was shown for about 20 seconds on BBC News. Overall it drove maybe 10k visitors.
The traffic comes in huge waves. It jumps 500x in seconds and dies down almost as quickly. In my case there were aftershocks as the news piece was aired around the world.
Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#23One of my side projects[1] was shown for about 20 seconds on BBC News. Overall it drove maybe 10k visitors. The traffic comes in huge waves. It jumps 500x in seconds and dies down almost as quickly. In my case there were aftershocks as the news piece was aired around the world. [1] http://asterank.com
I like this, i spent a good 30 min playing in it at work.
Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#24HN will send more traffic than your mentions in magazines.
Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#25We often deploy promo sites to handle TV traffic.
For top cable shows (top 5 in weekly cable ratings), a rule of thumb we've found works for planning is 100 thousand uniques per second of time the domain or URL is shown or spoken, during and following the ad. If the brand is the domain, that counts too.
So 15 seconds of clear call to action exposure can drive 1.5 million uniques. Numbers are lower without a call to action.
Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#26I bet the easy-to-remember and apt name helped combat the product's "lack of SEO friendly links". Conversion from someone hearing of a product once in offline media, even if they're a perfect demographic fit, seems impressive.
Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#27Its not the traffic that they send, its the quality. TV, printed, and radio traffic are still very good. I once had a magazine mention and only had about 50-ish extra visitors. But , that turned into doubling my sales for the next 2 months. Its not the traffic, but the conversions and sales.
This is true to a huge extent. The quality of the traffic matters so much more than the raw number of visitors.
Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#28Some of my wife's projects have been featured on Cable TV shows and in large national magazines (Food and Wine, Brides magazine, Martha Stewart). The amount of traffic she got from these was minuscule in comparison to popular online sources (Design Sponge). The magazines in particular do tend to get put online and feed a small amount of views over time.
From the experience I've had, I tend to think that all things being equal, a mention on a popular blog in your market will drive higher quality traffic than a television mention.