Earlier quoted context omitted.
"Subsequently many of the points won't sit well with the techie crowd." I'm not sure what you mean? Why wouldn't battle-tested well-worn advice work with the techie crowd? And who is the techie crowd? Programmers? Tech lovers? I'm just confused by your comment.
Good point. I should have explained. Things like: "Stop writing code" "Don't worry about engineering" "It's a marathon" Won't sit well with technical people (mainly programmers, CTO co-founder, etc)
"Stop writing code/did you talk to your customers yet?" - he's so right. I've had to trash a lot of iterations of our code because we didn't heed (or grok) this advice.
I still think code is very important. But coding the best thing ever and it not being used is a nearly 100% waste of effort.
I can imagine that developers who haven't gone through such an experience might feel different, though.