> If they can't even do 1080p lossless right now, they are in much deeper trouble for the future.
Let me try and shed some light on this mystery. Consider this rumor. Also, I am not an electrical engineer, so I may be talking out of my ass.
As best as I can tell, Lightning is not (yet, anyway) a real protocol like Firewire, USB, etc. What it is so far is USB with a different connector and some negotiating chips.
So when connect your lightning-USB cable to your iPhone, your iPhone squawks and says "What is this?" and the cable says "I'm USB". The iPhone then sets its pinout to USB mode and off you go.
What's so great about this, why not just use USB? I think the secret sauce is that Apple wants to surreptitiously invent new pinouts with faster data rates, without consulting any standards bodies and having to rally industry support on TVs, computers, et al. They just build some new controller to push Lightning at 2Gbps+, put it in new iPhones, and build active cables that spit out HDMI or UHDTV or USB3 or whatever it is the kids are doing these days. The active cables degrade gracefully for hardware running at the slower data rate.
What I think you are seeing right now, is the dry run with the off-the-shelf controller. Get manufacturing ramped up. You need this to plug your phone into a computer anyway. But it's just the tick. Wait for the tock.
Now the only thing that puzzles me is why they settled on 8 pins, when USB3 is 9. Obviously they wanted an even number so you could plug it in every which way, but you would think stepping up to 10 pins would let them use off-the-shelf USB3 controllers instead of USB2. Maybe they can do USB3 on 8-pins somehow, or maybe the tock will be ready fast enough that it's not worth it.
Further reading: http://brockerhoff.net/blog/2012/09/23/boom-pins/