1. I know I'm getting a reasonable price. 2. With Prime I know when I'm getting my stuff and I know it will be fast. 3. I don't have to be afraid of getting screwed over, even by third party merchants through amazon. 4. Their no hassle return policy. 5. Their going out of the way to make it right. 6. Multiple ways of getting customer service. One of the best experiences you can have today. As opposed to, Netflix, for…
For the record, the one time I was forced to contact Netflix for support was when my brand new Roku was not connecting to my account. The Netflix rep I spoke with was very patient, and helped me solve the issue, which turned out to be with my Roku, not Netflix. Other than that, I have never needed to call, email or otherwise contact Netflix at all, which I think is a great thing in and of itself!
With that experience in mind, I am not terribly surprised other people have had issues.